The Future of the High Street? 5 Manchester-Based Websites Going Stratospheric

Gigi Hadid's New York Fashion Week wardrobe included Vetements, Jeremy Scott and Tommy Hilfiger, but she was also spotted wearing a pair of £25 perspex boots from a Manchester-based e-tailer. This might sound like an unlikely move when she has every shoe designer on call, but this isn't the first time the Hadids and Jenners have been wearing Ego Shoes. Kendall Jenner has been wearing her £40 clear perspex boots on loop this year, and Kylie Jenner has worn the same pair too.

Ego isn't the only Manchester-based label the L.A. set has been turning to—Gigi and Kendall have also been ordering bargain shoes from Public Desire and Boohoo. Even Kate Middleton has been shopping on these sites, as she wore a dress from Glamorous on her royal tour of India.

Scroll below to see (and shop) the five Manchester-based labels Kendall and Gigi keep buying.


Photo: Getty Images

The Duchess of Cambridge even wore a Glamorous maxi dress during her royal tour of India. Head here for vibrant prints, embroidered denim and metallic shoes. It is also stocked on ASOS and Topshop


Photo: Getty Images

On Kendall Jenner: Ego Tasha Perspex Clear Boots (£40). 

Ego only launched in May 2015, but it claims that it had a 1000% increase in sales and 700% average increase in visits since then. The brand speaks to those who are into the Kardashian-Jenner aesthetic, and it counts Kendall herself as a fan. The model has worn these £40 Perspex-heeled ankle boots several times this year.


Photo: Getty Images

Kendall Jenner has also been known to order from Boohoo, as she has been spotted wearing the grey bodysuits and has flown in a pair of £20 white metal toe-cap trainers.

public desire

Photo: Rex

Public Desire creates those shoes you see all over Instagram, with perspex heels, statement boots and glittery heels. Gigi Hadid is often spotted in the brand's heels (such as these £40 camo boots) and Hailey Baldwin has designed a capsule collection with the site.


Photo: Rex

Missguided, of course, needs no introduction, as it is now one of the most powerful shopping sites in the UK. Taylor Swift, Sofia Richie and Selena Gomez have both shopped its super-affordable trend-led pieces, and Jourdan Dunn is launching her own collaboration, LonDunn, next month.

Working on your Spring wardrobe? See our guide to the only seven looks you need to know for S/S 17.