The Fashion Brands That Make Me Proud to Live in London

It's Fashion Week season! Well, sort of. While some of the action is still taking place on a digital scale, this feels like the first time shows are going ahead with a semblance of normality about them since the start of the pandemic, and we think that's worth celebrating. Chances are you'll already have seen our team up bright and early, donning our glad rags and hitting the streets of Soho on social. And to mark the glorious return of London Fashion Week, we've charted some of the incredible designers on the schedule for you below, a showcase of what Great British style has to offer. 

As only about half of the usual LFW designers are hosting in-person shows, we have decided to embrace our digital-based existence by championing the amazing Brit designers whose collections usually hit the runways twice a year. Every fashion editor has a list of names that they particularly look forward to, and here in London, we are spoilt for choice when it comes to talent. 

From the polished separates of Rejina Pyo and the dreamy colourways of Richard Malone to the It-buy powers of JW Anderson and whimsical volume of Molly Goddard, we compiled a list of all the best London fashion brands that we love seeing each season. Scroll down to see and shop our wish list.

1. Simone Rocha

Best London fashion brands: Simone Rocha

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Presenting romanticism with a rebellious twist, Simone Rocha has garnered an impressive reputation within fashion circles after her LFW debut in 2010. She went on to receive the British Womenswear Designer Award at the BFAs in 2016. 

2. Wales Bonner

Best London fashion brands: Wales Bonner

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Following her graduation from Central Saint Martins in 2014, Grace Wales Bonner started Wales Bonner as a menswear brand and then expanded into womenswear in 2015. Expect immaculate tailoring with the odd pop of print. 

3. Richard Malone

Best London fashion brands: Richard Malone

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With a strong sustainability ethos, Richard Malone is one of the young brands leading the way in supply chain transparency. Earlier this year, he was awarded the top International Woolmark Prize for his beautiful tonal knitted ensembles. 

4. Rixo

Best London fashion brands: Rixo

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The fashion crowd's go-to brand for a standout wedding guest look, Rixo has gone from niche, in-the-know brand to mainstream success over the last few years. Inspired by vintage prints, its dresses combine throwback appeal with modern silhouettes. 

5. JW Anderson

Best London fashion brands: JW Anderson

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JW Anderson knows how to create an It item, and every season, there's another design that captures the hearts of the fashion crowd. Starting out in menswear, Jonathan Anderson soon moved into womenswear that expertly mixes clean-lined tailoring with dramatic silhouettes. 

6. Eudon Choi

Best London fashion brands: Eudon Choi

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Eudon Choi is a South Korean designer who moved to London to undertake an MA in womenswear at the Royal College of Art. Cut is key in Choi's work, and his latest collection offered plenty of dramatic cuts alongside wardrobe classics. 

7. Molly Goddard

Best London fashion brands: Molly Goddard

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Winner of the 2018 BFC/Vogue Designer Fashion Fund, Molly Goddard launched her eponymous label in 2014, and her frothy tulle designs have since been featured both on celebrities and in hit TV shows. (Oh hello, Villanelle.) 

8. Rejina Pyo

Best London fashion brands: Rejina Pyo

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Created by a woman for women, Rejina Pyo has got contemporary power dressing down to a T. From puffed-sleeve dresses to unusual accessories, these are pieces that will look great for many seasons to come.

9. 16Arlington

Best London fashion brands: 16 Arlington

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From feather-trimmed gowns to head-to-toe leather, 16Arlington makes extra look oh so chic. A must-see for head-turning eveningwear. 

10. Richard Quinn

Best London fashion brands

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Known for his emotive runway shows and showstopping prints, Richard Quinn was the first recipient of the Queen Elizabeth II Award. Embracing dramatic couture finishes and vintage-inspired fabrics, the results are truly red carpet ready. 

11. Christopher Kane

Best London fashion brands

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Making his debut in 2006, Christopher Kane has gone on to garner critical acclaim for his subversive yet demure designs and become an A-list designer of choice thanks to his bold, brilliant event looks. 

12. Shrimps

Best London fashion brands: Shrimps

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Launched by Hannah Weiland in 2013, Shrimps started out offering colourful faux-fur outwear pieces but now boasts a complete ready-to-wear line, which includes cult accessories. 

13. Ashish

Best London fashion brands: Ashish

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If you're a fan of all things shiny, then Ashish Gupta is your man. His namesake label has become synonymous with high-octane embellished designs. 

14. Erdem

Best London fashion brands: Erdem

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Another recipient of the British Fashion Council/Vogue Fashion Fund award, Erdem Moralioglu has brought a contemporary spin to the classic floral print. A must-see for elegant, figure-loving frocks.

15. Emilia Wickstead

Best London fashion brands: Emilia Wickstead

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A firm favourite amongst the fashion-savvy A-list, Emilia Wickstead started out training alongside her mother, a womenswear designer in their native New Zealand. Loved by everyone from Alexa Chung to Kate Middleton, Wickstead is all about the potential of soft power dressing. 

16. Burberry

Best London fashion brands: Burberry

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A true British establishment, Burberry was founded way back in 1856 by Thomas Burberry, who created durable and water-repellent trench coats, which went on to become the brand's signature. Now under the leadership of Riccardo Tisci, Burberry's signature check has been reworked for a new generation and features on everything from shirts to tote bags.

Up Next: Autumn 2021 Trends: The New Fashion Looks You Need to Know

This post was originally published at an earlier time and has since been updated. 

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