For a while now, we've been witness to Spanish heritage brand Loewe's growing influence in the fashion world. Since Brit Jonathan Anderson's appointment as creative director in 2013, the whole line has become more and more covetable—especially the bags. (Oh, the bags!) He's been credited for the revival of this luxury brand, which was originally founded in 1846 and has been favoured by the likes of Sophia Loren and Marlene Dietrich over the years. Iconic, right? But it's Anderson's modern twists on classics that we've come to love. After all, his raffia logo totes are basically responsible for the basket-bag phenomenon that has been all over Instagram the past few summers.
However, it's not just the basket bag that has won the hearts of fashion insiders. The understated elegance of Loewe's buttery leather styles has made them a runaway hit as well. These are grown-up bags—bags that say "I'm in the know." There are no shouty logos like Gucci or Fendi, and they aren't as recognisable as Chloé styles, but they will be considered chic forever. The only hard bit about the decision to invest in a Loewe bag is choosing one. Keep scrolling for our guide to the timeless styles the fashion crowd are loving right now…
1. The Puzzle
The Puzzle bag is quickly becoming the Loewe version of a Chanel 2.55—a timeless classic. You can see as you keep scrolling that it's been a firm favourite for the street style set since its inception in 2015. The iconic shape is updated every season in an array of different colourways. This year brings the new shape iteration too.
Jessica can regularly be seen toting her Loewe Puzzle bag.
2. The Cubi
Loewe dropped its collection of anagram-adorned bags last year, and included was the Cubi. For spring/summer 2022, there's a whole set of new cool colours, and naturally, Monikh Dale has been quick to snap up the style in not one but two colourways. The grab/shoulder bag is bringing all the logomania vibes we need this year. And it has iconic Loewe written all over it, quite literally.
Monikh's one of the first people we've spotted this year wearing the new-season Cubi bag and is undoubtedly not the last.
3. The Hammock
The Hammock style has proved ever popular due to the fact that you can wear it multiple ways: on the shoulder, handheld and crossbody. So that's basically three bags in one, right? Its changing shape makes it really versatile, especially if you want to invest in one bag to rule them all.
Tiffany Hsu's tan mini Hammock bag is outfit-finishing goals.
4. The Cushion
The Cushion is perfectly sized to fit all your worldly belongings (e.g., a laptop, makeup bag, water bottle and snacks), whether you need a carry-on for travelling, a chic baby bag or a work bag that still feels really special.
We love Monikh's styling with a suede fringed jacket over her gym gear.
5. The Gate
This is another instantly recognisable Loewe design. The endless number of colour and size options available is incredibly dangerous to our bank balances, as we just keep adding new styles to our wish lists with every release. Our current favourite? It has to be the new canvas-strap version.
6. The Basket
What Loewe bag round-up would be complete without the brand's most accessible style? The basket raffia tote has become something of a status symbol of late, and with stock of it in short supply last summer, we suggest buying into it as soon as possible.
Lorna styles her Loewe basket bag with a pair of jeans and a trench coat for classic appeal.