No Doubt About It—These Are the 28 Best Buys at H&M Right Now

Is it just me, or is H&M nailing it right now? During my latest scroll of its new-in section, my eyes were boggled trying to keep up with top-notch buy after top-notch buy. My liked items skyrocketed in number, and by the time I was finished, I had roughly 30 pieces in my auto-generated wish list. Of course, this is ridiculous—I haven't and would never buy a "haul" of that magnitude. But I swiftly saw that the pieces I liked best tended to fall into one of nine product categories. This realisation is enough for me to summarise that these nine pieces are the best H&M fashion items this season.

What are these nine pieces, you ask? For your viewing and shopping pleasure, I've listed them for you below, section by section, along with the items on my wish list populating it. Perhaps I'm biased, but I think the strongest finds from H&M always err on being classic and timeless, the sort you can pull out of your wardrobe each year and not feel passé. However, with a few on-trend aesthetics thrown in for good measure—here's looking at you, checkerboard prints—it feels like the perfect autumn/winter 2021 capsule.

Scroll on to see the best H&M fashion items to buy right now.


I'm obsessed with the oversized fit.

A classic black, good quality coat can do no wrong. 

I’m in awe of this chic coat. 


Pink is still one of the top colour trends this season—and this is precisely how I’d like to wear it. 

The coolest sequin dress around. 

I love the loose silhouette of thus satin shirt dress. 


The chunkier the better when it comes to Chelsea boots. 

So much chicer than wellies. 


Any zip-up knit is a winner this season. 

If it's good enough for Alexa Chung, it's good enough for me.

Checkerboard motifs are still trending—if you’ve yet to invest, this knit is an excellent place to start. 


Of course, I also love the matching blazer to these trousers. 

Such a flattering cut. 


This is nothing short of top-tier. 

Wear this over an oversized shirt when you’re out and about. 

The only joggers you’ll catch me in are those of the wide-leg variety. 


I just know this is going to work hard in my autumn/winter wardrobe. 

I love this shearling shacket update. So cosy. 

I’ll be taking cues from the model and using this sage shacket to pep up my black clothing. 


IMO, this is the dream jean cut. 

White jeans in winter? This is how to do it. 


Off the top of my head, I can already think of five outfits I’ll wear this with. 

Because every wardrobe should have at least one black blazer.

And a beige one, for that matter. 

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