34 H&M Finds You Would Only Know About If You Scrolled Through Every Page
H&M is a gold mine of affordable and trend-led finds, but some of the best items on the site require time and energy filled with too much scrolling and way too many open tabs on your computer. Is it worth it? Most definitely. However, it is my job (literally) to make sure your shopping experiences are as effortless as possible which is why I did all the heavy lifting for you in this particular roundup.
I went through almost every page on H&M to identify the best fashion-editor-approved finds on the site. I located 43 of them so you know there will be at least a handful of items you'll feel compelled enough to add to your shopping carts. Including current outerwear trends, essential winter basics, and much more, it is my hope that you can sit back and relax as you scroll through the most fashionable products on H&M.
In case your black boots are looking a little scary, treat yourself to this fresh pair.
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
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I've Tried on So Many Pairs of Linen Trousers, But I Always Come Back to My H&M Ones
A true spring/summer hero.
By Florrie Alexander
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I Tried on So Many Pairs of Jeans From H&M, COS and Arket—Only 6 Styles Stood Out
From someone who lives in jeans.
By Florrie Alexander
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I'm Convinced That This H&M Skirt Will Be My Most Worn Staple This Spring
It's already flying off of shelves.
By Eliza Huber
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I Combed Through Thousands of Spring Arrivals at H&M: These 25 Were the Chicest
Spring dressing, sorted.
By Florrie Alexander
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Welcome to the Great Try-On: Every Key Buy of the Season Tested IRL
We did the hard work for you.
By Poppy Nash
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H&M Does This Classy Spring Staple Better Than Anywhere Else on the High Street
Fourteen that will sell out quickly.
By Natalie Munro
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Spring Has Arrived at H&M—I Just Know These New-In Buys Will Sell Out First
Fresh spring finds.
By Natalie Munro
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I Just Assembled 5 Sleek Outfits Around This Anti-Trend H&M Knit
Such a versatile piece.
By Remi Afolabi