There are certain high-street stores that are so reliable we know we can count on them all year round. H&M is one such source of wonderment: Not only is its swimwear section the go-to for all shapes, sizes and styles this time, but it's also a firm favourite for dresses 365 days of the year. So much so that some of the most stylish of influencers are backing H&M's top new frocks all over Instagram. We, of course, wanted to find our own favourite styles in addition to these blogger-backed options, so we spent the afternoon sifting through all the dresses online (it was exhausting but weirdly therapeutic) to find you the best of the best.
The sequinned dress of dreams Lucy Williams is wearing will be your summer soirée/OTT festival/"anywhere you can get away with wearing it" fallback. It's from the most recent Conscious drop, and considering the picture racked up over 13,000 likes, you can imagine how quickly it sold out.
The Studio Collection tiger dress is a hit with Monikh. Considering it fits like a dream and it's in one of this season's key prints it has been pretty popular – you'll have to head in stores to see if you can get one of the last remaining few.
We've got so much passion for the H&M dress section this year that we would actually go as far as to say it's the go-to for printed styles this season. There are iterations that even give designer styles a run for their money. Just take a look at the paisley wrap dress Mary has styled above with a raffia bag and kicks. Those pleats, the cuffs, the flattering V-neck… The other two print options in this silhouette have naturally already sold out online—go, go, go! Scroll down to see and shop our edit of the best H&M dresses.
Shop H&M Dresses
From a boujee brunch to the races.
The most elegant day (or night) dress for summer.
The cami dress is always a winner in our eyes.
It looks so premium.
Floral dress + box-fresh kicks = the spring/summer equation we're sticking to.
Easy to layer over a swimsuit on holiday.
So simple and effortless. Just stay away from the sangria.
The day dress everyone will be envious of.
Such an amazing colour on all skin tones.
The easy breezy summer dress we all need.
The colour, the shape, the fit. Divine.