Welcome to Who What Wear UK’s High Street Week. Stay with us as our dedicated team uncovers the best that the world of affordable fashion has to offer. This is your edited guide to the essential intel behind S/S 18—don’t even consider shopping without us!
First things first—what exact pieces do you need to rush to on the high street for the new season? We're getting down to business right away this week because we all know that key bargain buys wait for no one. So no tears over that missed opportunity for the Zara dress everyone will put onto eBay or fights over the latest Mango shoes Instagram has practically gone into a meltdown over. We're here to save you all the hassle and heartache, having spoken to our key contacts at each of your favourite stores. Here are their predictions of which new pieces have received the most hype so far, as well as the items that have been so popular they're about to sell out. Don't say we didn't want you. Scroll to see the high street's best bits for S/S 18.
ASOS has reportedly been experiencing crazy-big sales of skinny cat-eye sunglasses—they've shifted 4000 units since the trend was introduced last October. Blame the Hadids and Jenners, but this is one retro trend that's set to remain and be captured non-stop in selfie mode. This green pair is due to land any day now.
They're velvet. They're comfy. They've got a bow on the front. They're £50. Come on, is it any wonder these are flying off the shelves right now?
Last season's Eudon Choi collection for John Lewis's Modern Rarity label created a frenzy of fashion girls trying to get hold of a sold-out checked overcoat—we predict a similar riot for this beautiful black dress with a cutout shoulder. Elegant and looking way beyond its price tag, this dress is going straight into our carts.
Boden cuts a mean suit for an affordable retailer, and it's also known for its bold prints, so this combination of two in-house strengths is unsurprisingly proving to be popular since its launch a few days back.
These wide-leg, slightly shrunken jeans have already sold out once, but a fresh batch has just landed. Could anything be better proof that this silhouette could overtake skinnies in 2018?
Oh, hi, there, dress we're going to wear to every important event of 2018. KM's polka-dot dress isn't the only one we've noticed trending, but it is the one that looks most fashion forward and detailed.
Office is well-loved for its ankle boots, but it's these directional cowboy boots that are really running away with the top prize. They also come in a scuffed burgundy finish, but black patent is a trusty addition to any given wardrobe.
English Factory is just one of the affordable brands stocked on OwntheLook.com, and it's this exact jacket that's been selling like hotcakes. You'll be competing with the blogger set for this wearable number—we've already seen it cropping up on the feeds of cool London girls.
The colour of the season. The shape of the season. The kind of dress that you can wear to work, weddings, parties, and beyond. Need more reasons as to why the Finery team predicts this particular product is going to be such a major thing?
This office-friendly suit has been spotted on the kind of influencers who manage to find hidden high-street gems in all kinds of stores—there are various discounts on right now, so check in to see if there's been a price drop.
Designed in collaboration with Zara Simon, this range from Accessorize delivers the kind of grown-up pieces you'll treasure as you would an investment purchase (only you don't have spent a small fortune).
River Island's premium line, RI Studio, is back with a bang—this super-expensive-looking leather pencil skirt is at the top of our list.
Over at Kurt Geiger, you might be surprised to learn that sneaker sales are booming. The store you'd once go to for your party heels now has the most epic range of trainers—these subtly trend-tapping ones are our favourites so far.
Since Kitri's inception a few seasons ago, the brand has seen continued success with its pretty midi dresses. Following on from the smash hits around Christmastime (in red and emerald silk), we have this spring-ready beauty. We predict it will fly once it becomes available, so sign up for the heads-up now.
Gap has remixed its classic logos for the season into something new, and it's this unisex sweatshirt that we've already clocked on social media channels.
This was the piece that I took a zillion photos of at the press day, and it's finally arrived online. Even as I was pulling this story together, sizes 8 and 10 started to disappear. Move fast.
Our friends over at Arket were super keen to share this comfy, cool, utility-style jumpsuit with us—before they bought it for themselves, that is! Whether in off-white as pictured here or in the more approachable black version, this is the ultimate fling-it-on-and-look-fantastic piece for 2018.
Last season, Zara created black-and-white polka-dot kitten heels, and they went ALL over fashion week—we expect the same result with this even-more-fabulous brown pair.
Time to make a list…