Run, Don't Walk: These 24 High-Street Pieces Are About to Sell Out
Paloma Elsesser wearing ASOS sunglasses; Marissa Cox wearing an H&M jacket; Jeanette Madsen wearing a COS cardigan; Elif wearing Topshop shoes and a Mango bag.
We're here to save you all the hassle and heartache, having spoken to our key contacts at each of your favourite stores. Here are their predictions of which new pieces have received the most hype so far, as well as the items that have been so popular they're about to sell out. Don't say we didn't want you. Scroll to see the high street's best bits for S/S 18.
ASOS has reportedly been experiencing crazy-big sales of skinny cat-eye sunglasses—they've shifted 4000 units since the trend was introduced last October. Blame the Hadids and Jenners, but this is one retro trend that's set to remain and be captured non-stop in selfie mode. This green pair is due to land any day now.
Topshop has already seen a huge amount of this particular dress fly out of stores, just shy of the crazy sold-out success of another spotty style we recently charted. Don't expect it to wait around for you.
Mango's Committed collection has just landed and is already making our Instagram feeds a calmer, cooler place with all of its slouchy, neutral-coloured tailoring and linen fabrics. We're into this jumpsuit—already cherry-picked by Pernille.
Zara has much to shout about, we know. But its earring game has recently stepped up, and influencers are now picking the jewellery pieces more often. So we just know these floral earrings are going to be a smash hit.
We've already alerted you to this hugely popular belt bag (bloggers galore have bought it). Fortunately there is still stock left, and it's 100% worth getting for a hands-free, fuss-free existence.
These wide-leg, slightly shrunken jeans have already sold out once, but a fresh batch has just landed. Could anything be better proof that this silhouette could overtake skinnies in 2018?
A lot of the other polka-dot pieces we wanted at Monki have been and gone in a flash, so here's a fast heads up on this cute skirt style—it's literally just landed online.
English Factory is just one of the affordable brands stocked on OwntheLook.com, and it's this exact jacket that's been selling like hotcakes. You'll be competing with the blogger set for this wearable number—we've already seen it cropping up on the feeds of cool London girls.
The colour of the season. The shape of the season. The kind of dress that you can wear to work, weddings, parties, and beyond. Need more reasons as to why the Finery team predicts this particular product is going to be such a major thing?
So wrong and yet so right, these fluffy slides have been spotted on social media already and for good reason—they photograph well and they're comfy. Win-win.
Our friends over at Arket were super keen to share with us that its dress range is surprisingly good—this green floral tea dress being a prime example. We've tried it on and can vouch for its greatness.
This office-friendly suit has been spotted on the kind of influencers who manage to find hidden high-street gems in all kinds of stores—there are various discounts on right now, so check in to see if there's been a price drop.
Designed in collaboration with Zara Simon, this range from Accessorize delivers the kind of grown-up pieces you'll treasure as you would an investment purchase (only you don't have spent a small fortune).
Over at Kurt Geiger, bags are selling just as well as shoes: with this metallic Kensington bag due for a restock and with an 800-person waiting list. Not a surprise when it's this jazzy.
Since Kitri's inception a few seasons ago, the brand has seen continued success with its pretty midi dresses—the last one being a green printed number with an 800-person waiting list. The next must-have item is proving to be quite different and comes in the form of this cowboy shirt.
H&M's leading the pack for this new belted jacket style, with this luxurious £230 one notching up countless sightings on Instagram.
Gap has remixed its classic logos for the season into something new, and it's this unisex sweatshirt that we've already clocked on social media channels.
This was the piece that I took a zillion photos of at the press day, and it's finally arrived online. Even as I was pulling this story together, sizes 8 and 10 started to disappear. Move fast.
Office is well-loved for its ankle boots, but it's these directional cowboy boots that are really running away with the top prize. They also come in a scuffed burgundy finish, but black patent is a trusty addition to any given wardrobe.
Last season's Eudon Choi collection for John Lewis's Modern Rarity label created a frenzy of fashion girls trying to get hold of a sold-out checked overcoat—we predict a similar riot for this beautiful black dress with a cutout shoulder. Elegant and looking way beyond its price tag, this dress is going straight into our carts.
We've all got a soft spot for Boden's prints, and it appears the general public does too: This pretty midi dress is proving to be extra popular.
Historically speaking, we know that & Other Stories' swimwear always sells out really fast—that's why we've got our eyes on this super-flattering one-piece, which also just so happens to be in the colour of the season.
We've seen heaps of girls choosing Urban Outfitters' denim line, BDG, for their new-season jeans. These ecru culottes feel like a far cooler way to do the whole white jean trend.
Oh, hi, there, dress we're going to wear to every important event of 2018. KM's polka-dot dress isn't the only one we've noticed trending, but it is the one that looks most fashion forward and detailed.
Time to make a list…