As far as shopping experiences go, finding a great pair of jeans on the high street used to be tough. But over the past few years, there's been an influx of affordable styles, lengths and shapes that suit every body shape. It's no longer good enough that "cheap" jeans should feel cheap, so gone are the days of ill-fitting saggy pairs made of fabric that quickly wears away.
Seeing as I only have one body (and different figures suit different jeans), I decided to ask my female friends on Facebook and a few fashion insiders about the high-street jeans they consider to be the best. Almost unanimously, there was one £40 pair that many cited as being their favourite (we reckon you can probably guess their pick). However, there are a few other options I've included, as everyone's tastes can be different. Keep scrolling for your guide to the most popular pair of jeans on the high street.
Out of the 30 women I spoke to via Facebook, WhatsApp and email, these jeans were consistently voted as being the best, and it's easy to see why. They're high-waisted (aka super flattering), stretchy (meaning they fit a variety of shapes) and come in many different colours. Topshop's Jamie jeans have long been a favourite among fashion girls, and the retailer's design team continues to improve them each season.
Now go through the slideshow to see the other high-street jeans that passed the test.
Byrdie associate social media editor Alyss Bowen told me these became her favourite jeans after she spotted Lizzy Hadfield of Shot From the Street wearing them. "I have them in light blue and darker blue, as they're quite possibly the best jeans I've ever owned. They're stiff but still comfy, hold their shape and make your bum look great while still maintaining the ultimate straight leg."
Who What Wear deputy editor Emma Spedding loves these Weekday jeans. "These are good straight-leg jeans and go with everything," she says. "Even though I ordered them online, they were a great fit. Bonus points for the fact that all of Weekday's jeans are sustainable," says Spedding.
New Look's new denim edit is already proving quite a hit, and the Life & Shape collection has stretch technology that'll flatter your figure. Dress down with trainers or dress up with printed court heels, however you wear them we guarantee you'll want them in all of the other four colours, too.
This pair of high-waisted frayed-hem jeans is one of the best we've seen on the high street. We love how these look when worn with an interesting pair of trainers. Want to dress them up? No problem. A pair of heeled mules will work just as well.
Who What Wear UK Editorial Director Hannah Almassi recently bought some wide-leg jeans from Warehouse and has been receiving compliments on them ever since.
Red magazine's merchandising executive, Sophie Hooper, says she loves Levi's jeans. "The thickness is key, as the worst kind of denim is anything thin and stretchy. All Levi's jeans are perfectly structured and hold their stiffness forever. I've bought vintage pairs in the past that are still in incredible condition, and every pair seems to just get better with age," says Hooper. Our readers agreed with this statement and also noted Levi's iconic wedgie fit as another great option.
Update your classic mom jeans in a easy-to-wear print and it'll instantly transform your autumn wares. Team with a colour block fine knit, or clash with an animal print blouse for even more style kudos. All the detail of a designer pair, with all the pound saving ability of the high street - they're a win win.
Embrace the kick-flare jean as part of a '70s influence to your new season wardrobe, and we promise, you won't look back. River Island is mostly known for its party wear, but what people don't know is its denim is super soft, well-cut and typically available up to a size 18.
Quite a few readers told us on Facebook and Instagram that M&S is their go-to shop for denim. Why? The retailer creates super-comfy denim that gives a great shape. (And that's enough to convince us.)
Personally, I'm a massive fan of Zara's denim selection, and our Who What Wear readers also agree. I have a pair of straight-leg jeans that I pretty much wear every day. Not only are they comfy, but they also look great with every pair of shoes I own.
The crop flare is a pair that'll flash your latest ankle boots without any effort needed. This style also happens to come in petite sizes, and the cropped length makes these jeans a shorter girl's best friend. Another bonus? The cut allows for the jeans to sit nicely on the hips.
Opening Image: @thestylestalkercom
This post was originally published at an earlier date and has since been updated.