We’ve come a long way since Carrie Bradshaw destroyed the scrunchie’s reputation by telling boyfriend Jack Berger that no New Yorker would ever wear one. Over a decade later, scrunchies are now one of the biggest hair accessories. Even men are embracing them.
While the headband is definitely fabulous, the scrunchie is as cool as it is practical, as it’s also great for stopping kinks. I’m not the only one who thinks this. Recently I spied that Eva Chen, head of fashion at Instagram, loves a scrunchie, too, after she posted in her stories about the versions from Slip (the people that created those genius eye masks).
I spoke to Mona Ghafoori, beauty expert and founder of hair accessories brand Tort, about why hair scrunchies are great for hair health. "As I sleep with my hair up, scrunchies are good at not giving you headaches (I hate that tight feeling of hair ties) but they also don't rip out your hair and as a result cause less breakage and hair shedding."
I love it when something looks great and is good for you too. But if you need further convincing, I've found a few ways to style them, as well as numerous brands stocking the hair accessory. From Faithfull the Brand's scrunchie-and-accessories set to the sophisticated bow version from Zara, there are plenty to choose from. Even Versace's in on the trend.