I Tried Every Single Glossier Product—This Is What I Really Think

Last week, every millennial's favourite beauty brand, Glossier, achieved unicorn status, meaning that the privately owned beauty startup is now valued at over
$1 billion. Not bad for a company that launched just over four years ago. The brand's huge success is due in large part to Emily Weiss's digital-first approach to both product development and brand marketing. Weiss has been able to harness the online community that she'd created via Into the Gloss and Glossier's own Instagram page to encourage communication with customers and garner genuine feedback on everything from packaging to product type.