The Iconic High Street Dress Brand That Comes K-Mids-Approved

In the '90s, Ghost was one of the first places you'd visit when looking for a new dress, as its silky slip dresses were the height of cool. However, the brand gradually became seen as a destination for pastel bridesmaid frocks and occasion-wear only. But Ghost has become cool again over the couple of years thanks to a reboot of its button-front tea dresses and silky midi dresses. And our team, like the many influencers we follow on Instagram, are all in agreement that this is now one of the very best places to snap up a quality, classic dress design in 2021.

And it turns out Kate Middleton agrees, as the royal is often spotted out and about in the brand's designs, such as the blue floral £90 Anouk dress she wore to stand outside her home with the family to clap for carers. This clip was shown on The Big Night In on BBC, and unsurprisingly, the dress almost instantly sold out. 

Kate Middleton wearing blue floral ghost dress



Ghost has repositioned itself as one of those labels you see all over your Instagram feeds. The dresses all have a similar aesthetic, with midi lengths, bold floral prints and a use of vibrant colours. Keep scrolling to see how our team and influencers share their own Ghost pieces; then shop our edit of the best ones.

Style Notes: Thandi adapts the Luella dress for spring with heeled leather boots.

Best Ghost Dresses



Style Notes: Katherine Ormerod embraces the pretty smocked detailing of the Dolly dress.

Style Notes: Who What Wear's Hannah wears the gorgeous satin Ayla dress. Match your accessories to the colour palette for an instant win. 

Best Ghost Dresses



Style Notes: We love the statement collar on this Ghost dress worn by Holly Willoughby. 

Style Notes: Sara shows us the power of layering with this col weather look. Just add a roll neck and chunky boots to make your dress last all year round.

Shop More Ghost Dresses

Up Next: I Just Asked 8 Very Stylish Women About the Best Item They've Ever Bought

This post was originally published at an earlier time and has since been updated.

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