In the '90s, Ghost was one of the first places we'd visit when looking for a new dress as its silky slip dresses were the height of cool. But, as the brand focused on satin dresses and sleek tailoring, we tended to think of it as a destination for bridesmaid frocks and occasion-wear only. Now, thanks to a reboot of its button-front tea dresses and slinky midi dresses, Ghost has become decidedly cool again, and our team (like the many influencers we follow on Instagram), are all in agreement that this is now one of the very best places to snap up a quality, classic dress design.
And it turns out Kate Middleton agrees, as the royal is often spotted out and about in the brand's designs, such as the blue floral dress £90 Anouk dress she wore that sold out as soon as she was spotted in it. She's also the proud owner of the Ghost Avery dress too, and I have a feeling she'll be adding more styles to her wardrobe for years to come.
Monikh shows us the power of simplicity with this floaty monochromatic look.
But it's not just the royals who are infatuated with the brand. Plenty of our favourite influencers (as well as an abundance of editors) consider it their go-to for easy summer day dresses and event dressing (keep scrolling to see deputy editor Maxine Eggenberger's take on dressing up the Palm dress if you don't believe me).
And now Ghost has repositioned itself as one of the labels you see all over your Instagram feeds, it makes it even more sense to shop these investment dresses for a special occasion or every-day wear. That's all of the midi and maxi length dresses, pretty floral prints and vibrant colours your wardrobe could ever need.
Keep scrolling to see how our team and influencers share their own Ghost pieces; then shop our edit of the best ones.
HOW INFLUENCERS ARE WEARING OUR FAVOURITE GHOST DRESSES