In the '90s, Ghost was one of the first places you'd visit when looking for a new dress, as its silky slip dresses were the height of cool. However, the brand gradually became seen as a destination for pastel bridesmaid frocks and occasion-wear only. But Ghost has become cool again over the past year or so thanks to a reboot of its button-front tea dresses and silky midi dresses. And our team, like the many influencers we follow on Instagram, are all in agreement that this is now one of the very best places to snap up a quality dress in 2020.
And it turns out Kate Middleton agrees, as yesterday she wore a blue floral £90 Anouk dress to stand outside her home with the family and clap for our carers. This clip was shown on The Big Night In on BBC, and unsurprisingly, the dress almost instantly sold out. Kate's dress is in a powdery blue shade, and the rest of the family is also wearing blue, which feels like a deliberate nod to the colour of the NHS.
Ghost has repositioned itself as one of those labels you see all over your Instagram feeds. The dresses all have a similar aesthetic, with midi lengths, bold floral prints and a use of vibrant colours. Keep scrolling to see how our team and influencers share their own Ghost pieces; then shop our edit of the best ones.