In the '90s, Ghost was one of the first places you'd visit when looking for a new dress, as its silky slip dresses were the height of cool. However, the brand gradually became seen as a destination for pastel bridesmaid frocks and occasion-wear only. But Ghost has become cool again over the past year or so, thanks to a reboot of its button-front tea dresses and silky midi dresses. And our team, like the many influencers we follow on Instagram, are all in agreement that this is now one of the very best places to snap up a quality dress in 2018.
The Meryl dress that was most loved in red and light blue for summer, has had an autumn update in forest green and a punchy pink animal print (as seen on WWW's Emma). But the latest It dress everyone is styling up with their new season wares is the ditsy floral Ayla dress as seen on our very own Hannah Almassi, who is also the proud owner of the Danielle dress. See? The slinky cuts combined heavier-weight fabrics in statement colours has caused an outright shopping pandemic in our office. See how the team—and our fashion friends—have styled them below.
Ghost has repositioned itself as one of those labels you see all over your Instagram feeds. Jessie Bush is a loyal fan and has been spotted in the blue and pink Jenna Dress. While Alexa from @stylememos is showing us all how to wear the Su dress for day. Keep scrolling to see how they wear their Ghost pieces; then shop our edit of the best ones.