There are certain brands that are occasionally responsible for a cult buy, and then there’s Ganni. Every collection throws up a wish list the length of a weekly grocery shop, from its irreverent slogan tees and patterned trousers to its beautifully printed wear-anywhere dresses. And this season is no different.
Cool but not in an alienating way and romantic without being too prissy, the Danish label hits all the right notes, making it one of the most sought-after brands on our radar. Helped along by a throng of #gannigirls, who imaginatively style the latest pieces and share them on social media, our addiction to its new drops can’t be helped.
As ever, there are some gems that are too good to keep to ourselves. The hunt for the perfect jumper ends with its voluminous mohair styles (bold stripes or candy pink?), and it’s tricky to pinpoint just one dress we’d like to get our hands on. But we’ve combed through the latest drop to bring you the pieces we think have the potential to sell out, so don’t say we didn’t warn you.