There are certain brands that are occasionally responsible for a cult buy, and then there’s Ganni. Every collection throws up a wish list the length of a weekly grocery shop, from its irreverent slogan tees and patterned trousers to its beautifully printed wear-anywhere dresses. And this season is no different.
Cool but not in an alienating way and romantic without being too prissy, the Danish label hits all the right notes, making it one of the most sought-after brands on our radar. Helped along by a throng of #gannigirls, who imaginatively style the latest pieces and share them on social media, our addiction to its new drops can’t be helped.
As ever, there are some gems that are too good to keep to ourselves. The hunt for the perfect jumper ends with its voluminous mohair styles (bold stripes or candy pink?), and it’s tricky to pinpoint just one dress we’d like to get our hands on. But we’ve combed through the latest drop to bring you the pieces we think have the potential to sell out, so don’t say we didn’t warn you.
Just looking at this striped wonder is guaranteed to boost your mood.
Lucy Williams’s retro-inspired sweater is a total winner.
The shirred details of these oversized cuffs piqued our interest, then we noticed the bell sleeves and pretty print and fell hook, line and sinker.
A chunky knit in candyfloss pink adorned with a giant black bow is the stuff of jumper heaven.
Ganni's footwear errs on the side of cultish, and these white Western-inspired boots have quickly become the must-buy boot of the season.
Next up, discover 15 bags you won't believe are from the high street.