Sorry, Florals, But This Is the Summer Dress I'm Wearing From Here on Out
For a season that's given us many an excellent dress—Kitri's pink gingham, & Other Stories' floral mini and basically every Faithfull the Brand creation, to name but a few—we thought the frock frenzy had reached its peak. Turns out, we were wrong, for yet another frock iteration started to rise through the sartorial ranks.
Having caught the eye of more influencers than we can keep track of, fruit-print dresses are certainly having a moment. It all started with Ghost's Alice dress, a black maxi dress adorned with tiny little lemons, which everyone in the know has been wearing since April. Now, with the likes of H&M, Loewe and Reformation getting in on the five-a-day action, the fruit-print dress is proving to be one of summer 2019's must-have buys.
Topshop's bias-cut lemon-print dress has already sold out once, while Réalisation's cherry-print wrap dress has been reissued for over three years now. So, if you haven't already, now's the time to cut yourself a slice of the trend. Keep scrolling to see how influencers are wearing theirs and then proceed to shop our edit of the best fruit-print dresses.
Emma Breschi brings the glamour with a bouncy blow-dry and square neckline.
Of course, Monikh Dale was one of the first to snap up Topshop's lemon offering.
Katherine Ormerod's H&M dress might be from a few seasons back, but it proves fruit prints never really date.
Make like Lauren Nicole and tick off two trends in one with a lemon dress complete with puff sleeves.
Note how Karina masterfully matches the colour of her headband to a hue found in the print of her dress. Gorgeous.
This Réalisation Par dress has been around for a few seasons now, though its appeal is just as strong as ever.
Another stylish outfit interpretation of Topshop's in-demand dress.
SHOP THE BEST FRUIT PRINT DRESSES
With its wearable dark base colour, this Topshop midi is the ideal fruit-print starting point.
The clash of powder blue and bright yellow makes for a chic interpretation of the trend.
Only Kitri could combine lemon and orange prints against a polka-dot backdrop to fashionable avail.
Call off the search—we've just found the perfect last-minute holiday dress.
Related: Winter 2019 Trends: The Only New Fashion Looks You Need to Know
Cherry prints make for a welcome addition to the fruit-dress lineup.
For those seriously considering investing in the look.
We've had our eye on this cult-status cherry print dress for a while now.
Next up, the expensive-looking sandals everyone has been wearing on my feed this week.
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over twelve years of experience in fashion journalism. She been creating engaging and elevated style content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories, and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, works closely with influencer talent on content initiatives, represents the brand at industry events, and regularly contributes to social media. Previously, Maxine appeared on TV in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship, she was offered a position on the Look magazine fashion desk. She accepted, leaving university a year early in the process. She went on to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion writer along the way. She later served as Look’s acting Editor in Chief before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine works remotely from her countryside home near Edinburgh.