If there's anything that the Who What Wear team is totally obsessed with, it's French beauty. Can you blame us? Whether it's French pharmacy skincare favourites, French skincare advice, or French fragrances, we want in on the tips and tricks from across the channel. And who wouldn't? The French fashion crowd's makeup looks just exude a certain effortlessness. They always look pulled together without looking overdone. Whether it's flawless skin paired with a bold matte lipstick, dewy skin with a subtle flush of blusher, or a perfectly executed cat-eye, there is so much we can learn from French women. Quite often, it's the simplest makeup looks that work the best.
France is home to some of the world's biggest beauty brands, including L'Oréal, Chanel, La Roche-Posay and more, so it's no wonder that the French have beauty honed down to a T. However, in recent years, smaller and more independent beauty brands have been popping up in France. Many of them are little-known to us in the UK but are loved amongst French fashion and beauty insiders.
Curious to know their winning formulas for looking so great, I reached out to some of WWW's favourite French women to get the scoop on the makeup products they love as well as the best French makeup tips and tricks to try. Bisous!
The Best French Makeup Tips
"This palette always accompanies me throughout the day! I love the vintage style of the case—so chic! The shades can be mixed and applied with fingers on the lips but also on the cheekbones and eyes. A must-have for an effortless, natural makeup."
"I love this cream, which I have been using for one year now, and I have the whole range. It's perfect for my eyes when I'm tired. It helps me because it has reflective particles, which improve the appearance of dark circles and bags under the eyes."
"I like lipsticks with character that are quite discreet, natural and minimalistic. This and Merit's Shade Slick seduced me, and I used them during my holidays. I love them because they correspond exactly to what I was looking for. Besides, I'm never without them."
Merit products aren't available in the UK at the moment, but for something similar, try Glossier Generation G Lipstick (£14).
"I use this one almost every time I do my makeup. It's lit! It's a 30-colour eye-shadow palette, so the choice is huge for winter, summer, spring or whenever (and for all occasions). I also use some of the eye shadows to do my highlight, and I love the result. Also, it's a Black woman–owned brand from Paris."
"l use Melayci Cosmetics a lot. Again, it's a Black woman–owned small business with high-quality products. First of all, the packaging is insane! Its lipsticks are so comfortable to wear as they are semi-matte, so they don't dry out your lips."