My Best Friend Has Incredible Skin—This Is the £15 Foundation She Swears By

I've known my best friend, Lotte Williams (ASOS Insider and all-around wonderful human), for over 11 years now. That's 11 years of sharing outfits, gossip and skincare tips. But it wasn't until recently that I discovered the £15 product that she swears by. From the image below, you can clearly see Lotte has amazing skin. She's blessed with great genes, but she also struggles with breakouts like the rest of us. However, it's this one product that she turns to time and time again to give her a dewy, even complexion. The product in question? No7's Stay Perfect Foundation.

best foundations: Lotte Williams



When I finally asked Lotte what foundation she used (it only took me over a decade), I wasn't expecting it to be a No7 product. So what is it about this foundation in particular that Lotte loves? She told me that while she can't remember how she discovered it, when she went into a shop to be shade-matched, she was pleasantly surprised they had a shade pale enough for her.

She went on to tell me that part of the reason she's so obsessed with it is down to the coverage. It's not too heavy and still allows her skin to shine through. She uses three pumps daily and blends it into her skin using a Beautyblender. The result? A super-even, fresh finish. Lotte says, "If I had a pound for every time someone had mentioned how great my skin looked and what foundation I use, I'd be rich." Even makeup artists have asked her what she's wearing, so clearly, this No7 foundation is worth the £15.

Lotte uses this in the shade Calcio. This foundation comes in 24 other shades.

best foundations: ASOS Lesley


ASOS Lesley

Want to know other foundations I've heard amazing things about from my industry friends? Keep scrolling to shop some of the favourites and see why they're so loved. 

Best for Coverage That Doesn't Cake

Our beauty editor, Mica, loves the Hourglass Vanish Liquid Foundation, as it has a medium-to-full coverage that helps to blur over blemishes and redness without looking cakey.

Best for Buildable Coverage

I've been using this Milk Makeup foundation for a while and I'm hooked. It's buildable, so you can tailor the coverage to how you're feeling that day. Plus, it leaves you with subtly glowing skin that's long-lasting.

Best for Expansive Shade Range

Rihanna's Fenty Beauty foundation comes in 50 shades and is one of the best long-lasting formulas. 

Best for Glowing Skin

Nars's Sheer Glow foundation does exactly what it says on the tin or rather bottle. This radiance-enhancing foundation leaves your skin with a beautiful sheen that coverages any areas you may want to cover and hydrates from within. Sold.

Best for Light Coverage

Shopping editor Joy, doesn't normally wear foundation, but when she does, she opts for MAC's Studio Fix. She loves it, as you can layer it to create your desired level of coverage, and because it's super moisturising so it won't leave your skin patchy.

Best for Exact Shades

This cult foundation comes in 28 shades, and its velvety formula works to match your skin's unique tone upon application.

Best for a Matte Finish

For anyone who prefers a matte finish, this is the foundation for you. This lightweight mineral foundation delivers buildable, sheer-to-full coverage with a shine-banishing finish.

Best for Longevity

Editor Emma, adores Charlotte Tilbury's Youth-Boosting Foundation because of its longevity, which at £32 a bottle is great, as it lasts way longer than you'd expect. Not to mention the glow it gives your skin.

Best for Budgets

Rimmel's Lasting Finish Foundation is infused with comfort serum to give you a silky soft finish and lightweight coverage that lasts all day long.

Next up, the biggest spring/summer 2020 fashion trends to know. 

This piece was published at an earlier date and has since been updated. 

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