I've known my best friend, Lotte Williams (ASOS Insider and all-around wonderful human), for over 11 years now. That's 11 years of sharing outfits, gossip and skincare tips. But it wasn't until recently that I discovered the £15 product that she swears by. From the image below, you can clearly see Lotte has amazing skin. She's blessed with great genes, but she also struggles with breakouts like the rest of us. However, it's this one product that she turns to time and time again to give her a dewy, even complexion. The product in question? No7's Stay Perfect Foundation.
When I finally asked Lotte what foundation she used (it only took me 11 year years) last week, I wasn't expecting it to be a No7 product. So what is it about this foundation in particular that Lotte loves? She tells me that while she can't remember how she discovered it when she went into a shop to be shade-matched, she was pleasantly surprised they had a shade pale enough match her winter skin (which, as a fellow pale girl, I know can be tricky to get right).
She went on to tell me that part of the reason she's so obsessed with it is down to the coverage. It's not too heavy and still allows her skin to shine through. She uses three pumps daily and blends it into her skin using a Beautyblender. The result? A super-even, fresh finish. Lotte says, "If I had a pound for every time someone had mentioned how great my skin looked and what foundation I use, I'd be rich." Even makeup artists have asked her what she's wearing, so clearly, this No7 foundation is worth the £15.
Lotte uses this in the shade Calcio. This foundation comes in 24 other shades.
Want to know other foundations I've heard amazing things about from my industry friends? Keep scrolling to shop some of the favourites and see why they're so loved.
Best for Coverage That Doesn't Cake
Our beauty editor, Mica, loves the new Hourglass Vanish Liquid Foundation, as it has a medium-to-full coverage that helps to blur over blemishes and redness without looking cakey.
Best for Buildable Coverage
Best for Expansive Shade Range
Rihanna's Fenty Beauty foundation comes in 50 shades and is one of the best long-lasting formulas.
Best for Glowing Skin
Best for Light Coverage
Our acting assistant editor, Joy, doesn't normally wear foundation, but when she does, she opts for MAC's Studio Fix. She loves it, as you can layer it to create your desired level of coverage, and because it's super moisturising so it won't leave your skin patchy.
Best for Exact Shades
Best for a Matte Finish
Best for Longevity
Our deputy editor, Emma, adores Charlotte Tilbury's Youth-Boosting Foundation because of its longevity, which at £32 a bottle is great, as it lasts way longer than you'd expect. Not to mention the glow it gives your skin.
Best for Budgets
Rimmel's Lasting Finish Foundation is infused with comfort serum to give you a silky soft finish and lightweight coverage that lasts all day long.