Everyone on Instagram Can't Stop Posting Those Gucci Pictures

What did we do at fashion week before Instagram? It's the easiest way to see what everyone else is doing before, during, and after the shows. It also gives us behind-the-scenes access to designers and celebs we might not have been able to see before. We can spy fashion trends and get outfit ideas from it too. In short, Instagram is the best way to follow fashion week, other than right here on Who What Wear, of course. During Milan Fashion Week, it's all about Gucci. Yes, we're talking about that headless moment. Intrigued? Click through for everything you need to know.

Best Fashion Week Instagrams

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@tamumcpherson

Style Notes: The Gucci show was bold and bright as usual. 

Best Fashion Week Instagrams

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@veronikaheilbrunner

Style Notes: But the shot everyone was talking about was this look with the head. 

Best Fashion Week Instagrams

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@bat_gio

Style Notes: It sparked a thousand memes with Giovanna Battaglia even re-creating the look here. 

Best Fashion Week Instagrams

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@veronikaheilbrunner

Style Notes: The dragon was also an interesting touch. We loved it because of Game of Thrones, of course. 

Best Fashion Week Instagrams

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@susiebubble

Style Notes: The show took place surrounding a doctor's chair. Here's Tina Leung and Susie Lau posing fabulously on the runway set. 

Best Fashion Week Instagrams

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@lucywilliams02

Much like everyone else right now (and there's nothing wrong with that), Lucy Williams is a massive fan of Staud bags.

Best Fashion Week Instagrams

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@hannahalmassi

Who What Wear's editorial director Hannah Almassi has also invested in one of the brand's bags.

Best Fashion Week Instagrams

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@alexachung

Alexa Chung has been wearing this accessory all fashion week. We're massively into it.

Best Fashion Week Instagrams

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@camillecharriere

As usually, Molly Goddard makes an impact with her fun and colourful tulle dresses.

Best Fashion Week Instagrams

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@lisa.aiken

Gorgeous dresses and coats from Simone Rocha, as snapped by one of our favourite fashion directors, Lisa Aiken.

Best Fashion Week Instagrams

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@sabinasocol

Chic French influencer Sabina Socol shows off her style in this outfit. Note to self: Must copy at a later date.

Best Fashion Week Instagrams

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@sammcknight1

Cara Delevingne and Adwoa Aboah behind the scenes at the Burberry show.

Best Fashion Week Instagrams

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@sammcknight1

Can we talk about how this hairstyle was inspired by Princess Margaret?

Best Fashion Week Instagrams

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@britishfashioncouncil

All the colours at the Mulberry show.