The 11 Big Fashion Instagram Moments of 2017

It’s been a year of noteworthy fashion moments—from the 20th anniversary of Gianni Versace’s death to the announcement of Alexandra Shulman’s replacement at the helm of British Vogue. Of course, the majority of us have been following such news on Instagram, watching our feeds explode with the #NewVogue cover, the beginnings of the surely seismic “Meghan effect” that will reach a fever pitch in May next year, the catwalk debut of Cindy Crawford’s daughter, Kaia Gerber, and a certain spring collection that transformed supermodels into super-sized bouquets of flowers. Just in case you missed anything, here are the 11 biggest fashion moments of 2017.

Yellow takes gold

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La La Land struck gold at the Oscars with its modern-day love story set against the backdrop of the Hollywood Hills, winning Emma Stone an Oscar for Best Actress. The sunflower-yellow dress she wore to dance under the stars with Ryan Gosling created something of sensation itself, boosting searches for yellow dresses (according to Lyst) when it was released in early January. Case in point: Gigi Hadid in a version of the yellow dress that scored almost 2 million likes when she posted it on her Instagram page. 

A new era at Vogue

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When Alexandra Shulman announced she was leaving the top spot at British Vogue after a quarter of a century, the industry was abuzz with rumours of who would replace her. Edward Enninful OBE, the Ghanian-born super stylist who counts Naomi Campbell and Pat McGrath as close friends (and now Vogue contributing editors), was named the new editor-in-chief of the magazine back in April.

According to the experts at Instagram, this bikini snap of Kendall Jenner was the most liked model photo of the year—with just over 4.5 million likes. Now those are some serious beach-body goals for 2018, but the underboob exposing T-shirt? Best leave that one to the professionals.

Arise Cindy Crawford Jr.

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Kaia Gerber, the daughter of supermodel Cindy Crawford, made her debut this fashion month and sent Instagram into something of a tailspin. She may still be chasing followers—she has 2.5 million and Kendall Jenner has 85.3 million—but according to the data-crunchers at Instagram, she is among the top 10 models with the most engaged following in 2017. This snap of her on the Alexander Wang runway got a cool 237,000 likes.

Tommy Hilfiger hits London

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Tommy Hilfiger brought the #TommyNow travelling circus to London for his autumn/winter show with a rock n’ roll-themed extravaganza in Camden’s Roundhouse. The #TommyNow hashtag alone got 2,927,873 likes, according to Launchmetrics, while #TommyxGigi clocked up 841,090. The Hadids—Anwar, Gigi and Bella, were very much in the house, and a picture of them on Tommy Hilfiger’s feed got almost 120,000 likes. 

The super reunion

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Donatella Versace marked the 20th anniversary of her brother Gianni’s death with a catwalk show of his greatest hits, followed by a finale that saw stars of the ’90s reunited. Carla Bruni, Claudia Schiffer, Naomi Campbell, Cindy Crawford and Helena Christensen appeared in a tableau wearing liquid-gold gowns. The crowd of usually poised fashion editors went wild, leaping up to capture the history-making moment, and Donatella’s snap of it got almost 185,000 likes. 

Flower power

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Moschino sent supermodel-sized bouquets down its S/S 18 catwalk, wrapping the likes of Kaia Gerber and Gigi Hadid in fabric that mimicked paper, tying them with bows and topping it off with bunches of blossoms. According to Launchmetrics, the brand's post of it got 1,872,388 likes and was among the top 10 tagged users during Milan Fashion Week.

Remembering Princess Diana

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Off-White’s S/S 18 show was inspired by the ultimate fashion icon, Princess Diana, who died 20 years ago this September. Fittingly, the brand showcased power-shoulder skirt-suits, extravagant tulle ball-gowns and white stretchy cycling shorts on Naomi Campbell that will be on every cool girl’s shopping list come March.

#NewVogue arrives

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British Vogue

The staffers at British Vogue posted teaser videos of #NewVogue days before the cover was released. When it finally hit Instagram, it really hit, appearing on anyone who’s anyone in the fashion industry’s feeds. Adwoa Aboah, its star and new contributing editor to British Vogue, said on her Instagram: “Speechless, overwhelmed, grateful.”

The "Meghan" effect

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The internet just about exploded when the engagement of Prince Harry and Meghan Markle was finally announced. Instagram was immediately filled with images of Markle’s snow-white wrap coat (from a Canadian brand called Line the Label, whose website soon crashed). Ditto on her first official walkabout when she carried a handbag from Scottish label Strathberry, which almost instantly sold out. With the wedding slated for late May 2018 and the Duchess of Cambridge expecting her third child, don’t be surprised if Instagram looks distinctly royal from henceforth.

Farewell to the King of Cling

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Azzedine Alaïa died on November 18, and Instagram was soon filled with homages to the so-called “King of Cling” and his sensuous creations. Naomi Campbell, who lived with Alaïa when she was 16 and referred to him as “papa”, led a tribute to the late designer at the Fashion Awards in London, saying: “Everyone in this room knows that Azzedine was able to transform a woman’s body into something special; make you look great and still like a woman.” The old photograph on Campbell’s feed of the pair in a fitting (Campbell in a typically hip-hugging dress and Alaïa smiling as he adjusts the hem) got over 133,000 likes. 

Next up, see our edit of the best winter coats to buy right now.