If you're an avid follower of this site, you know how important fashion influencers are to us. Not only do they alert us to exciting new designers, but they also give us ideas for fabulous outfit ensembles. In fact, you probably already follow a few on Instagram. While many old-school bloggers started out with just a simple website, the trend now stretches further out onto Instagram, and there are now more fashion "influencers" rather than "bloggers" than ever before. And they're having an incredible impact on how we dress. You need only look at the rise of street style stars to spot that those off the catwalk have as much influence on our wardrobes as those on the catwalk—and brands, from high fashion to the high street, certainly agree.
However, there is one major problem with anyone and everyone being able to call themselves a fashion influencer: How do you tell the good ones from the bad? Well, thanks to the fact that we're surrounded by them so often, and that we spend an obscene number of hours trawling through Instagram, we know just who you should be following with our definitive guide to the best fashion influencers around right now. Click through our gallery below for the 21 best fashion influencers and why you will probably want to follow each and every one.
Why follow: Always looking for new ways to inject more fun into your outfits? Ada is your woman. Her blog, which we stumbled across at the end of last year, has provided the whole Who What Wear team with fresh outfit inspo. And now you too.
Why follow: Model and stylist Pernille Teisbaek is one super-chic Dane whose style we're constantly inspired by. From small outfit tweaks that anyone can do to trialling the latest Vetements or Gucci must-haves, her look is as accessible as it is high end.
Why follow: Susie Lau is one of the original fashion influencers. She began her blog in 2006 and has seen her profile grow exponentially since then. She is now considered one of the leading voices when it comes to fashion—especially in terms of new designers and the British scene. Not only does she take an intelligent approach when it comes to fashion and style, her fun ensembles always get our vote.
Why follow: Petite girls, rejoice. Anum Bashir of the Desert Mannequin shows you just how to nail the latest looks when you're a bit shorter. From Chanel to upcoming designers, style served with a side of art is something we can always get on board with.
Why follow: She might be one of the newer additions to the influencer line-up, but Monikh Dale has already raked in an impressive 102k followers thanks to her achingly cool approach to personal style. Expect plenty of earthy hues and summer-ready ensembles.
Why follow: For a dose of French-meets-British greatness, turn to Camille Charrière. The blogger and writer runs Camille Over the Rainbow—a site packed full of easy-to-wear outfit ideas. Plus, she's always in the know when it comes to a great high-street buy. Bookmark for those budget months when you still want to shop…
Why follow: Spanish blogger Gala González of Amlul.com is also one of the original crew. You can rest assured that she's still always on the move and often pictured in front of a gorgeous sun-laced background. Before you start getting jealous, she is ideal for when you're stressing out about what to pack for holiday.
Why follow: British writer and podcast host Pandora Sykes is someone we've been following for some time now. A favourite on the street style circuit, Sykes likes to dissect fashion trends in a way that is both hilarious and informative.
Why follow: Obsessed with French style or just looking for the next Jane Birkin? Then follow Jeanne Damas immediately. The It girl runs fashion label Rouje, which means you can dress exactly like her. Magnifique.
Why follow: Not a day goes by that we don't scroll through Ellie from Slip into Style's fabulous feed and add another 10 things to our mental shopping lists. Never one to hold back on statement pieces, you can rely on her for colour, dramatic silhouettes and knowledge of all the latest brands-to-know.
Why follow: Alex Stedman who runs The Frugality is always one of our first stops for pared-back style inspo. Not only does she manage to source some incredible and expensive-looking high-street pieces, she also shares chic interiors ideas too—a double style whammy.
Why follow: New Yorker Leandra Medine is known for her website Man Repeller. Her fabulous sense of style, wearing pieces that might be considered "man repelling," essentially gives us the courage to try more out-there outfits 24/7.
Why follow: Song of Style blogger Aimee Song often showcases classic outfits on her Insta feed, but she isn't afraid to go for something super bold (as evidenced by this turqoise outfit). She's where we head when we're thinking about a wardrobe overhaul.
Why follow: Budding designers need to make their way over to the Instagram account of Sara Brown, whose colourful account is a source of endless style inspiration, especially when it comes to high-octane colour combos and print.
Why follow: Courtney Trop of Always Judging is based in Los Angeles, and you can tell. Her style is super laid-back and has more than just a hint of rock chic about it. Her collection of jackets is just one of the reasons this influencer is a must-follow.
Why follow: Like many other fashion influencers, Lucy Williams wears many kinds of outfits, but it's her constant love of the jean-and-boot combo that means we can't get enough of her. Always easy to wear and often a mix of high street and high end, her enviable ensembles are why we follow her Instagram feed and blog, Fashion Me Now.
Why follow: Jamaica-born Tamu McPherson, who runs All the Pretty Birds, is based in Milan. She's a photographer, an editor and a highly sought-after front row–goer. Not only do we love to follow her for her own outfit ideas, her other street style pics also provide some great ideas.
Why follow: Jessie Bush who runs We the People Style is a photographer and street style influencer. While it was originally a fashion blog on New Zealand street style, it has since evolved thanks to Bush working all over the world.
Why follow: Model Natasha is great for when you want to know which classics work with what. She's a traditional dresser but that's exactly why we love her style and why she definitely deserves a follow.
Why follow: Berliner Veronika Heilbrunner's style is that perfect mix of lo-fi–meets–party-girl looks. She's often spotted wearing high-top Converse or classic Vans with tulle dresses or satin wraps over jeans. Ideal for the heel-hating woman.