It can be easy to fall into a pattern of only shopping at Zara or browsing those online stores bookmarked on your desktop. Here at Who What Wear UK, we think there is nothing wrong with a Zara dependency and knowing the stock at Net-a-Porter as well as your own wardrobe, but it can pay to branch out and explore new, under-the-radar independent shops from across the country.
We turned to fashion bloggers in Cambridge, Bristol, Manchester and more to discover some of the best independent boutiques outside of London, which stock everything from vintage American Levi's to Carven and Valentino.
Go through the gallery to discover six of the best boutiques recommended by bloggers living around the UK…
"For a designer fix, I always head to Giulio on King Street," says Cambridge-based fashion blogger Briony Whitehouse of Agirlastyle.com. "They carry all my designer favourites (Red Valentino, Isabel Marant, Carven and more) and the edit is always top-notch."
Thanks to Farfetch.com, you can shop this boutique easily online!
"Nola in Brighton's North Laines hosts an awesome roster of Scandi-style fashion brands—the selection somehow feels like a perfect match with Brighton's sunny seaside vibes," says Frances Davison, Fashion Editor at So It Goes Mag. "Brands like Ganni and Champion are so playful, which is in keeping with the eclectic vibe down the Laines, but the store provides a welcome addition of curated fashion. Nola also stocks Teva sandals, which are on my list for the next time I visit, and Pendleton homeware, which is on my wish-list for life."
"Jane Davidson on Thistle Street in Edinburgh is one of my favourite boutiques, and I always recommend it to friends visiting the Scottish capital," says Christina Miller of The Daydreamer.net. "It's a great one-stop shop for wearable labels, such as Osman, Diane von Furstenburg, Theory, M.i.h Jeans and Roland Mouret. The business is family run, so it's a truly personal experience, yet the professionalism and expert style advice are second-to-none."
"Bionic Seven is a bit of a hidden gem in Manchester," says fashion blogger Hannah Louise. "It is a menswear store which stocks handpicked vintage, the smaller sizes are of course suitable for women too. You can get your hands on brands like Ralph Lauren, Levis, Lacoste and Fred Perry, and pieces which are much more unique than those in other vintage stores."
The Firebird top is a highly sought-after piece of sportswear right now.
Fig + Sparrow, Manchester
"This little homeware gem tucked away in the Northern Quarter is where I have found some of my favourite homeware items," says Lizzy Hadfield from ShotFromTheStreet. "There is a little café in there too, so you can browse with a coffee in hand! As well as homeware pieces, they also have a selection of handmade statement necklaces."
Bristol-based blogger Lily Doble, recommends Uncle Sam's vintage shop on Park Street in Bristol. "It's been serving the good people of Bristol since 1984, and stocks a range of well-priced vintage Americana in great condition. I love getting stuck in to the treasure trove housed inside it's tiny interior." Head here for vintage denim, varsity jackets and cowboy boots—and there's no online shop, so book that train ticket now.