36 Conscious Fashion Brands I'm 100% Buying Into

Ethical, sustainable, conscious, eco… Even the language that surrounds the realm of clothes and shoes that haven't been produced irresponsibly is enough to confuse the most inquisitive style trooper. What is sustainable but not eco? What could be ethical but not conscious? Are these even valid questions? It's a complete minefield for designers, brands, buyers and consumers alike.

The daunting landscape may be one of the reasons you've never pursued the idea wholeheartedly within your own wardrobe; maybe vintage shopping is your planet-friendly route in or perhaps you always make sure you make long-lasting investment purchases rather than diving recklessly into fast fashion. But I understand why you may have struggled up to this point because I have too.

Photo:

@lucywilliams02; PICTURED: Veja sneakers on Lucy Williams.

Even with some know-how and press releases flying into my inbox from eco brands across the world, until now, I have felt that being conscious alone wasn't enough to break through: Each piece has to be just as gorgeous as anything else. Let's not beat around the bush—design should never be the second motivation; a product's aesthetic will always be a priority for the majority of style-savvy consumers out there. What I hope is that the added benefit of consciousness can become a normal but wonderful bonus on top of an already awesome purchase.

Photo:

@monica_dlv; PICTURED: Mango Committed dress and bag on Monica Ainley de La Villardière.

A few years on from the initial eco-fashion boom, and I bring good news: Brands (new and old) are really stepping up to the bar, offering more "aware" wares that are directional too. There are also two particular UK e-commerce sites that will support the moves you want to make: Always check Reve en Vert and Antibad Store. So without further ado, discover and shop the 36 best ethical fashion brands I rate.

Proud Mary's raffia accessories and beach-ready tunics and skirts are handmade goods that require the traditional techniques and fabrics of artisans from across the globe.

Shop Proud Mary.

 

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This Mexican-made label has the kind of breezy cotton separates every chic girl's hot-weather wardrobe would happily welcome.

Shop Golondrina Collection.

 

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Asceno's luxury swim, sleep and loungewear eco credentials come thanks to manufacturing and social compliance certificates from all of its factories.

Shop Asceno.

 

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Travelling to different destinations across the globe, this label specialises in intricate, artisanal handiwork in bright colours and modern shapes.

Shop All Things Mochi.

H&M CONSCIOUS
 

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Edun promotes fair trade in Africa as well as using skilled craftsmanship.

Shop Edun.

 

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The clothes sold at Reformation are manufactured within the U.S. in a "green" building using the most advanced eco-friendly technology to improve and chart the impact of each garment made.

Shop Reformation.

 

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Designer Hannah Weiland has changed many people's minds about faux fur—she continues to perfect the art of it.

Shop Shrimps.

 

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Angela's bags are made out of animal-friendly leather and by skilled craftsmen, making the range cruelty- and sweatshop-free.

Shop Angela Roi.

 

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Baserange's underwear and simple layers are made from natural fibres.

Shop Baserange.

FAUSTINE STEINMETZ
E.L.V. DENIM
 

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Clare Vivier's bags are all designed and produced in America.

Shop Clare Vivier.

 

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Sustainable, eco-friendly footwear doesn't have to be hippy: Coclico makes cool heels and tracks the progress it makes to offset its carbon usage.

Shop Coclico.

 

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All of this label's jewellery is handmade in Kenya.

Shop Made Jewellery.

 

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This feted New York designer uses low-impact, sustainable methods to produce his line.

Shop Ryan Roche.

 

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All of Stella McCartney's ranges skip the inclusion of real leather.

Shop Stella McCartney.

 

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Transparent manufacturing methods using approved raw materials and reducing carbon emissions are just a few of this shoe brand's plus-points.

Shop Veja sneakers.

SOPHIE HULME
 

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This L.A.-based brand has doing good at the core of its business, so this season, the brand is partnering with The Downtown Women's Center and is looking to support homeless women by looking to the future and upskilling.

Shop Donni.

 

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VereVerto's convertible handbags (and particularly the bumbag styles) have understandably been fast adopted by the Insta set. The pieces are made out of Spanish leather—a bi-product of the food industry and known for its longlasting qualities.

Shop VereVerto.

Maison Cleo's handmade shirts are crafted by French designer Marie Dewet and her mother at home. It doesn't get cuter or more sustainable than that.

Shop Maison Cleo.

KSENIA SCHNAIDER
 

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From sustainable manufacturing through to sourcing responsible components and keeping much of the production close to HQ in New Zealand, Maggie's high-fashion designs prove that ethical need not mean frumpy.

Shop Maggie Marilyn.

IDEN DENIM
 

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Ethical jewellery handcrafted by artisans and powered by an innovative new supply chain technology, this San Francisco–based brand creates the kind of jewellery you'll wear every day and be very proud to do so.

Shop Soko.

 

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Ninety Percent is a premium line full of the updated basics your wardrobe has been missing this whole time. And what's more is that it shares 90% of the profits made back to the manufacturers and a host of charities. There's also the opportunity for consumers to help decide where the money goes. Ingenious.

Shop Ninety Percent.

MANGO COMMITTED
 

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The straw bags you saw all over social media last summer now come in even more varieties from the lifestyle store Wood/Grey: where everything is sourced with sustainability at the forefront of each brand.

Shop Wood/Grey.

BY FAR
CARLA COLOUR
 

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Mara Hoffman's exciting clothes are matched by her many exciting commitments to sustainability—you can see all the moves the American designer is making towards the future on the brand's website. It's mighty impressive.

Shop Mara Hoffman.

 

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Using organic, recycled and sustainable fabrics, this Copenhagen-based lingerie label needs to be bookmarked.

Shop Underprotection.

 

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These handmade super-bright sweaters come from a Berlin-based brand with a long list of fans.

Shop Maiami.

 

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Pamela Love's bohemian jewellery uses responsibly sourced stones, and almost all the metals used are constructed out of used metals, with a majority of the items being made in Pamela's NYC studio.

Shop Pamela Love.

 

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Matt & Nat were one of the first vegan handbag brands to ever hit the market—as such you'll find that its designs are totally up-to-date with trends.

Shop Matt & Nat.

Feeling smug now? Us too.