Ethical, sustainable, conscious, eco… Even the language that surrounds the realm of clothes and shoes that haven't been produced irresponsibly is enough to confuse the most inquisitive style trooper. What is sustainable but not eco? What could be ethical but not conscious? Are these even valid questions? It's a complete minefield for designers, brands, buyers and consumers alike.
Even with some know-how and press releases flying into my inbox from eco brands across the world, until now, I have felt that being conscious alone wasn't enough to break through: Each piece has to be just as gorgeous as anything else. Let's not beat around the bush—design should never be the second motivation; a product's aesthetic will always be a priority for the majority of style-savvy consumers out there. What I hope is that the added benefit of consciousness can become a normal but wonderful bonus on top of an already awesome purchase.
@monica_dlv; PICTURED: Mango Committed dress and bag on Monica Ainley de La Villardière.
A few years on from the initial eco-fashion boom, and I bring good news: Brands (new and old) are really stepping up to the bar, offering more "aware" wares that are directional too. There are also two particular UK e-commerce sites that will support the moves you want to make: Always check Reve en Vert and Antibad Store. So without further ado, discover and shop the 36 best ethical fashion brands I rate.