36 Conscious Fashion Brands I'm 100% Buying Into

Ethical, sustainable, conscious, eco… Even the language that surrounds the realm of clothes and shoes that haven't been produced irresponsibly is enough to confuse the most inquisitive style trooper. What is sustainable but not eco? What could be ethical but not conscious? Are these even valid questions? It's a complete minefield for designers, brands, buyers and consumers alike.

The daunting landscape may be one of the reasons you've never pursued the idea wholeheartedly within your own wardrobe; maybe vintage shopping is your planet-friendly route in or perhaps you always make sure you make long-lasting investment purchases rather than diving recklessly into fast fashion. But I understand why you may have struggled up to this point because I have too.


@lucywilliams02; PICTURED: Veja sneakers on Lucy Williams.

Even with some know-how and press releases flying into my inbox from eco brands across the world, until now, I have felt that being conscious alone wasn't enough to break through: Each piece has to be just as gorgeous as anything else. Let's not beat around the bush—design should never be the second motivation; a product's aesthetic will always be a priority for the majority of style-savvy consumers out there. What I hope is that the added benefit of consciousness can become a normal but wonderful bonus on top of an already awesome purchase.


@monica_dlv; PICTURED: Mango Committed dress and bag on Monica Ainley de La Villardière.

A few years on from the initial eco-fashion boom, and I bring good news: Brands (new and old) are really stepping up to the bar, offering more "aware" wares that are directional too. There are also two particular UK e-commerce sites that will support the moves you want to make: Always check Reve en Vert and Antibad Store. So without further ado, discover and shop the 36 best ethical fashion brands I rate.

Proud Mary's raffia accessories and beach-ready tunics and skirts are handmade goods that require the traditional techniques and fabrics of artisans from across the globe.

Shop Proud Mary.


A post shared by @golondrina_collection on

This Mexican-made label has the kind of breezy cotton separates every chic girl's hot-weather wardrobe would happily welcome.

Shop Golondrina Collection.


A post shared by A S C E N O (@ascenolondon) on

Asceno's luxury swim, sleep and loungewear eco credentials come thanks to manufacturing and social compliance certificates from all of its factories.

Shop Asceno.


A post shared by Mochi (@allthingsmochi) on

Travelling to different destinations across the globe, this label specialises in intricate, artisanal handiwork in bright colours and modern shapes.

Shop All Things Mochi.


A post shared by EDUN (@edun) on

Edun promotes fair trade in Africa as well as using skilled craftsmanship.

Shop Edun.


A post shared by Reformation (@reformation) on

The clothes sold at Reformation are manufactured within the U.S. in a "green" building using the most advanced eco-friendly technology to improve and chart the impact of each garment made.

Shop Reformation.


A post shared by Shrimps (@shrimps) on

Designer Hannah Weiland has changed many people's minds about faux fur—she continues to perfect the art of it.

Shop Shrimps.


A post shared by Angela Roi (@angelaroi) on

Angela's bags are made out of animal-friendly leather and by skilled craftsmen, making the range cruelty- and sweatshop-free.

Shop Angela Roi.


A post shared by baserange (@baserange) on

Baserange's underwear and simple layers are made from natural fibres.

Shop Baserange.


A post shared by Clare Vivier (@clarevivier) on

Clare Vivier's bags are all designed and produced in America.

Shop Clare Vivier.


A post shared by Coclico (@coclicony) on

Sustainable, eco-friendly footwear doesn't have to be hippy: Coclico makes cool heels and tracks the progress it makes to offset its carbon usage.

Shop Coclico.


A post shared by Made Jewellery (@made_jewellery) on

All of this label's jewellery is handmade in Kenya.

Shop Made Jewellery.


A post shared by Ryan Roche (@ryanrocheny) on

This feted New York designer uses low-impact, sustainable methods to produce his line.

Shop Ryan Roche.


A post shared by Stella McCartney (@stellamccartney) on

All of Stella McCartney's ranges skip the inclusion of real leather.

Shop Stella McCartney.


A post shared by VEJA - OFFICIAL ACCOUNT (@veja) on

Transparent manufacturing methods using approved raw materials and reducing carbon emissions are just a few of this shoe brand's plus-points.

Shop Veja sneakers.


A post shared by D O N N I . (@donni) on

This L.A.-based brand has doing good at the core of its business, so this season, the brand is partnering with The Downtown Women's Center and is looking to support homeless women by looking to the future and upskilling.

Shop Donni.


A post shared by vereverto (@vereverto) on


VereVerto's convertible handbags (and particularly the bumbag styles) have understandably been fast adopted by the Insta set. The pieces are made out of Spanish leather—a bi-product of the food industry and known for its longlasting qualities.

Shop VereVerto.

Maison Cleo's handmade shirts are crafted by French designer Marie Dewet and her mother at home. It doesn't get cuter or more sustainable than that.

Shop Maison Cleo.


A post shared by MAGGIE MARILYN (@maggiemarilyn) on

From sustainable manufacturing through to sourcing responsible components and keeping much of the production close to HQ in New Zealand, Maggie's high-fashion designs prove that ethical need not mean frumpy.

Shop Maggie Marilyn.


A post shared by Soko (@shopsoko) on

Ethical jewellery handcrafted by artisans and powered by an innovative new supply chain technology, this San Francisco–based brand creates the kind of jewellery you'll wear every day and be very proud to do so.

Shop Soko.


A post shared by Ninety Percent (@ninety_percent) on

Ninety Percent is a premium line full of the updated basics your wardrobe has been missing this whole time. And what's more is that it shares 90% of the profits made back to the manufacturers and a host of charities. There's also the opportunity for consumers to help decide where the money goes. Ingenious.

Shop Ninety Percent.


A post shared by W O O D / G R E Y (@woodgrey) on

The straw bags you saw all over social media last summer now come in even more varieties from the lifestyle store Wood/Grey: where everything is sourced with sustainability at the forefront of each brand.

Shop Wood/Grey.


A post shared by Mara Hoffman ???? (@marahoffman) on

Mara Hoffman's exciting clothes are matched by her many exciting commitments to sustainability—you can see all the moves the American designer is making towards the future on the brand's website. It's mighty impressive.

Shop Mara Hoffman.


A post shared by Underprotection (@underprotection) on

Using organic, recycled and sustainable fabrics, this Copenhagen-based lingerie label needs to be bookmarked.

Shop Underprotection.


A post shared by Maiami (@maiamiberlin) on

These handmade super-bright sweaters come from a Berlin-based brand with a long list of fans.

Shop Maiami.


A post shared by Pamela Love (@pamelalove) on

Pamela Love's bohemian jewellery uses responsibly sourced stones, and almost all the metals used are constructed out of used metals, with a majority of the items being made in Pamela's NYC studio.

Shop Pamela Love.


A post shared by MATT & NAT (@matt_and_nat) on

Matt & Nat were one of the first vegan handbag brands to ever hit the market—as such you'll find that its designs are totally up-to-date with trends.

Shop Matt & Nat.

Feeling smug now? Us too.