Every Fashion Editor I Know Has a Flattering Dress From This It Brand

There’s no denying when it comes to buying smaller labels, choosing a female-owned brand makes it feel even more special. Of course, there are so many new ones out there, but often, some brands that have been around for a few years suddenly gain attention once multiple people wear the same dress. And this is exactly what happened with Dôen. Founded in 2016 by two sisters, Margaret and Katherine Kleveland, the Californian brand has a vintage feel that’s now instantly recognisable. The likes of Francesca Saffari and Karina Marriott have taken a liking to the shirred midis. And considering this detail is universally flattering, it’s no surprise this particular style has been popular.

Style Notes: Fashion influencer Francesca Saffari wears the Ischia dress with Birkenstock clogs and the cult Prada crochet bag. Swoon. 

Style Notes: Karina Marriott also opts for one of the shirred-detail dresses and keeps it simple with chunky sandals for summer. 

Now, for summer, Dôen has dropped a whole new set of day-ready dresses that’ll bring instant joy, from broderie anglaise midis ready to be worn with basket bags to minis you can take on a night out and maxis to wear for any occasion. Each style is also fairly inclusive with sizing, and a lot of the designs are made from sustainable materials, so with this in mind, say hello to your new summer heroes. Keep scrolling to shop our edit of the best Dôen dresses.

Shop Dôen Dresses

You could also remove the matching belt and leave it undone as a comfy smock. 

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