It's True: Every Fashion Person I Know Has a Fantastic Dress From This It Brand

When it comes to buying smaller labels, there's no denying that choosing a female-owned brand makes it feel even more special. And one of our favourites of late, has to be Dôen. Founded in 2016 by two sisters, Margaret and Katherine Kleveland, the Californian brand has a vintage, ethereal feel that's become particularly recognisable in recent seasons. British influencers like Francesca Saffari and Karina Marriott, as well as plenty of Who What Wear editors, have taken a liking to the shirred midis, and even celebrities are obsessed—Taylor Swift recently wore a pretty Dôen dress, and Sofia Richie Grainge (the quiet luxury queen) admitted she can't keep away from the brand's LA boutique in a recent interview. 

Taylor Swift Wears Doen Dress



While we've been seeing fashion people become fans of the brand in droves over the last few years, this summer it was particularly ubiquitous on Instagram. But the thing we love most about Dôen, is that so many of the easy dresses with their muted florals are perfect for wearing all the way into autumn as well. Just add a blazer and your chosen pair of boots—cowboy, suede, knee-knigh—and you instantly extend the life of your Dôen dresses by at least a season. 

The even better news, is that after a number of years of only having access to a select few styles on Net-A-Porter across the pond here, the brand is now shipping directly to the UK from its own site, opening up a world of possibilities (or just many, many more beautiful dresses to choose from). Whether it's a broderie anglaise midi, a little black mini or a silky maxi for any occasion, you're bound to find one for you. Each style is also fairly inclusive with sizing (I also always size down in Dôen for reference), and a lot of the designs are made from sustainable materials. With this in mind, say hello to your new dress heroes. Keep scrolling to shop our edit of the best Dôen dresses you can shop now.

Fashion influencer Francesca Saffari wears hers with Birkenstock clogs and the cult Prada crochet bag. Swoon. 

Rachael Clifton, aka Bubbly Aquarius, takes her yellow Dôen dress to a wedding. The black strappy sandals offer a nice contrast, don't you think?

Editor in Chief Hannah Almassi is a big fan of the brand's new Meribel style.

Karina takes her yellow Dôen dress to the beach. 

Stylist Emily Dawes wearing Doen dress



Who What Wear editor, Emily Dawes, wears her mini black Dôen dress with cowboy boots for autumn. 

Claudia takes her Dôen dress in to the colder months with a blazer and boots. 

Shop Dôen Dresses:

A shirred top always looks good.

I love this autumnal colour combination. 

Imagine this with a cosy knit wrapped around your shoulders. 

We can't stop thinking about this puff-sleeved dress of our dreams.

Delicate and feminine but still so comfy.

This will work so well as a wedding guest or event dress. 

You'll wear this all-year round.

You could also remove the matching belt and leave it undone as a comfy smock.

The silk of this makes it feel a little more dressed up for date nights or drinks with the girls.

Throw this on at the beach or just in a heatwave. 

A shape that suits so many people.

Add a cardigan and tan boots for autumn/winter.

If you love a wrap dress, this is ideal. 

Next up, 29 Easy Midi Dresses This Lazy Girl Swears By

This story was published at an earlier time and has since been updated.