Why Today Is the Most Popular Day to Buy Swimwear

According to the popular shopping search engine Lyst, today is predicted to be the “most popular day of the year to buy swimwear online.” Fashionista notes that the Lyst team pulled data based on last year’s search traffic and sales patterns, forecasting major bathing suit sales today. If all is true, we suggest snagging your favourite styles sooner than later, because after today, you’re bound to see a whole lot of sold out suits in the online swimwear department. 

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