7 Danish Brands Every Fashion Editor I Know Wears

I guarantee that if you asked to look in any fashion editor's wardrobe right now, you'd spot at least one Danish brand. Over the past few years, the country's influence over how we get dressed cannot be understated. From older brands that have been given a makeover to newer designers that have become Instagram favourites, it's hard to ignore the impact this part of Scandinavia has had on the fashion industry. With Copenhagen Fashion Week having come to an end, we've looked at all the brands that we honestly can't get enough of. 

We often think of Scandinavian style as being a homogenous minimalist style, but that's actually not true. While Swedish people might opt for a more minimalist, pared-back look, over in Denmark, and Copenhagen, in particular, there’s a shift towards prints and colours. There are plenty of influencers who prove this too. From print queen Nnenna Echem to Emili Sindlev, who loves to clash colours with sparkles, there's no shortage of Scandinavians opting for the more out-there looks. It's this eclecticism that has absolutely shone through the most recent trending fashion labels coming out of Denmark. Keep scrolling for a look at the brands we love and what we want to shop.

1. GANNI

Where would we be without Ganni? Honestly, it's almost hard to imagine what the fashion landscape looked like before it became so ubiquitous. But the fact that it's so popular hasn't deterred anyone from shopping the brand. 

Key Piece: There are so many to choose from. For a while it was the T-shirts, then the balloon-sleeve jumpers, then the oversized-collar shirts. But perhaps, for me, it has to be one of the dresses.

best danish fashion brands: checked ganni dress

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2. CECILIE BAHNSEN

Dresses don't get much dreamier than those from the likes of Cecilie Bahnsen. The brand has only been going since 2015, but it has found a loyal following for its signature oversized stylings. 

Key Piece: It has to be one of the gorgeous dresses. You'll feel like a modern-day Cinderella. 

best danish fashion brands: bettina looney in a cecilie bahnsen dress

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best danish fashion brands: ana vitello in a cecilie bahnsen dress

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3. BAUM UND PFERDGARTEN

Baum und Pferdgarten is definitely one of those brands that appeal to a quirkier sense of style. From oversized checks to puff-sleeved dresses, you'll find something that's right for you.

Key Piece: If we had to pick, it would have to be one of the pieces of knitwear or a dress. 

best danish fashion brands: street styler in a baum coat

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best danish fashion brands: street styler in a baum outfit

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4. SAKS POTTS

Saks Potts coats are some of the most fun and coolest we've seen for a while. While the printed logo puffers are great, it's the shearling-lined belted coats we're keen on. 

Key Piece: The faux-fur trimmed coat, of course.

best danish fashion brands: nnenna achem in a saks potts coat

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@nnennaechem
best danish fashion brands: street styler in a saks potts coat

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5. STINE GOYA

If you love bold colours and shiny fabrics, then Stine Goya is for you. Ideal for injecting a bold touch into your wardrobe, here's where you can get a taste for maximalism without trying too hard. 

Key Piece: One of the fun jewel-coloured dresses or the latest knits, which have become Instagram favourites.

best danish fashion brands: street styler in pink stine goya trousers

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best danish fashion brands: street styler in a green stine goya dress

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6. ROTATE BIRGER CHRISTENSEN

When we're back to going to parties, make sure you check out Rotate for your next dress. From cool minis to sleek midis, there's something here for every dress lover. 

Key Piece: The blue puff-sleeve dress. It's perfect for autumn weddings. 

best danish fashion brands: street styler in a rotate birger christensen pink dress

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best danish fashion brands: jeanette madsen in rotate birger christensen

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7. SAMSØE SAMSØE 

Not everything has to be about bold colours, prints or silhouettes. Sometimes you need the basics too. And that's exactly what Samsøe Samsøe offers. 

Key Piece: There are plenty of options here but the chic knitted dress is on the list. 

best danish fashion brands: street styler wearing samsoe and samsoe two piece

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best danish fashion brands: samsoe and samsoe jumper

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This piece was published at an earlier date and has since been updated. Next up, the biggest autumn 2021 fashion trends to know. 

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