The 7 Best Danish Fashion Brands Everyone Should Know

I guarantee that if you asked to look in any fashion editor's wardrobe right now, you'd spot at least one Danish brand. Over the past few years, the country's influence over how we get dressed cannot be understated. From older brands that have been given a makeover to newer designers that have become Instagram favourites, it's hard to ignore the impact this part of Scandinavia has had on the fashion industry.

We often think of Scandinavian style as being homogenous and minimalistic, but that's actually not true. While Swedish people might opt for a more minimalistic, pared-back look, over in Denmark (Copenhagen, in particular), there's a shift towards prints and colours. There are plenty of influencers who prove this, too. From print queen Nnenna Echem to Emili Sindlev, who loves to clash colours with sparkles, Scandinavians are opting for more out-there looks. It's this eclecticism that has absolutely shone through the most recent trending fashion labels coming out of Denmark. Keep scrolling for a look at the brands we love and what we want to shop.

1. GANNI

Where would we be without Ganni? Honestly, it's almost hard to imagine what the fashion landscape looked like before it became so ubiquitous. But the fact that it's so popular hasn't deterred anyone from shopping the brand. 

Key Piece: There are so many to choose from. For a while, it was all about the collars and puff sleeves, but now we're so into the playful denim. 

best danish fashion brands: checked ganni dress

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2. CECILIE BAHNSEN

Dresses don't get much dreamier than those from the likes of Cecilie Bahnsen. The brand has only been going since 2015, but it has found a loyal following for its signature oversized stylings. 

Key Piece: It has to be one of the gorgeous dresses. You'll feel like a modern-day Cinderella. 

best danish fashion brands: bettina looney in a cecilie bahnsen dress

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best danish fashion brands: ana vitello in a cecilie bahnsen dress

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3. BAUM UND PFERDGARTEN

Baum und Pferdgarten is definitely one of those brands that appeal to a quirkier sense of style. You'll find something that's right for you, whether that's oversized checks or a puff-sleeved dress.

Key Piece: If we had to pick, it would have to be one of the pieces of knitwear or a dress.

best danish fashion brands: street styler in a baum coat

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best danish fashion brands: street styler in a baum outfit

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4. SAKS POTTS

Saks Potts coats are some of the most fun and coolest we've seen for a while. While the printed logo puffers are great, it's the shearling-lined belted coats we're keen on. 

Key Piece: Still the faux-fur trimmed coat, of course.

best danish fashion brands: nnenna achem in a saks potts coat

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best danish fashion brands: street styler in a saks potts coat

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best danish fashion brands: nnenna echem in a saks potts coat

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@nnennaechem
SHOP KEY SAKS POTTS PIECES

It's never a bad time to buy a great coat. 

This new-season vest has also caught our eye. 

The all-over logos put this leather jacket a cut above the rest. 

5. STINE GOYA

If you love bold colours and shiny fabrics, then Stine Goya is for you. Ideal for injecting a bold touch into your wardrobe, here's where you can get a taste for maximalism without trying too hard. 

Key Piece: One of the fun jewel-coloured dresses or the latest knits, which have become Instagram favourites.

best danish fashion brands: street styler in pink stine goya trousers

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best danish fashion brands: street styler in a green stine goya dress

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best danish fashion brands: monikh dale in a pair of printed stine goya trousers

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6. ROTATE BIRGER CHRISTENSEN

Make sure you check out Rotate for your next party dress. From cool minis to sleek midis, there's something here for every dress lover. 

Key Piece: Colour-block dresses that'll be the plus-one to every wedding. 

best danish fashion brands: street styler in a rotate birger christensen pink dress

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best danish fashion brands: jeanette madsen in rotate birger christensen

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best danish fashion brands: street styler in a rotate birger christensen skirt

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SHOP KEY ROTATE BIRGER CHRISTENSEN PIECES

7. SAMSØE SAMSØE 

Not everything has to be about bold colours, prints or silhouettes. Sometimes you need the basics, too. And that's exactly what Samsøe Samsøe offers. 

Key Piece: There are plenty of options, but the minidresses and accessories are always fun. 

best danish fashion brands: street styler wearing samsoe and samsoe two piece

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best danish fashion brands: samsoe and samsoe jumper

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best danish fashion brands: samsoe and samsoe boots

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SHOP KEY SAMSØE SAMSØE PIECES

This piece was published at an earlier date and has since been updated.

Next up, the coolest French fashion brands to know.

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