Cast your mind back to summer 2020, and you might remember the pop-culture phenomenon that was Harry Styles's "Watermelon Sugar" video. The clip featured Styles among a group of revellers on the beach eating fruit while clad in an array of brightly coloured, vintage-printed swim and resort wear.
The video also featured an extensive collection of crochet, much of which was worn by Styles himself. Now, whether or not you like to believe in the power of the Harry Styles effect, it seems the popularity of crochet has risen exponentially ever since following the on-trend video. In fact, according to fashion search engine Lyst, searches for crochet clothing rose by 85% since last July, and specific searches for crochet dresses and shorts have also seen an increase.
Evidently, Styles is not the only one loving the retro-inspired trend, as crochet has also been championed by several members of the fashion set this season. From Lucy Williams to Bettina Looney and Chrissy Rutherford, the detailed design has become the style of choice for beachside holidays and summer staycations. Given our current obsession with all things nostalgia, we're hardly surprised this '70s-inspired look is currently on our radar.
Keep scrolling to see how the fashion set is wearing crochet, and then shop our edit of the best crochet pieces below.