5 Reasons COS Is the New Zara

You probably already know COS—the Swedish mega-retailer, H&M counterpart, and celeb-favourite brand (Emma Stone loves this jacket). But are you shopping the label as much as, say, Zara? Well, you need to. And we rounded up five reasons to convince you. (Not that you need that much convincing).

Below, we highlighted just why you need to shop COS, and pulled some of the most beautiful finds from the store that could totally rival any designer piece on the market.

Keep scrolling to shop your favourites and round out your closet in the best, most affordable way possible.

Head over to the site and you'll literally find exactly what you're looking for, no matter your personal style—whether that's a gorgeous pair of culottes, a cool bomber jacket, or a pretty dress.

While you won’t find anything super, super cheap here (we're not talking $5 tops), the prices are still very reasonable for the on-trend pieces you're getting. 

What's the main reason we head over to the COS site on a daily basis (aside from shopping, of course)? The inspiring lookbooks! If you're on the hunt for fresh, unexpected styling tips, this is your new go-to spot.

COS is brilliant at stocking some of the most forward-feeling silhouettes of the moment. If you see something from the runways you love (but can't necessarily afford), you'll most likely find a similar item right here. Genius.

Just like Zara, COS plans on opening more stores. You can already find outposts in L.A. and NYC, but there's more to come!

COS Metallic Sandals ($157)

Do you love COS? Will you add any of these items to your cart? Let us know in the comments below!