5 Reasons COS Is the New Zara

You probably already know COS—the Swedish mega-retailer, H&M counterpart, and celeb-favourite brand (Emma Stone loves this jacket). But are you shopping the label as much as, say, Zara? Well, you need to. And we rounded up five reasons to convince you. (Not that you need that much convincing).

Below, we highlighted just why you need to shop COS, and pulled some of the most beautiful finds from the store that could totally rival any designer piece on the market.

Keep scrolling to shop your favourites and round out your closet in the best, most affordable way possible.