Everyone on My Instagram Feed Is Buying Dresses From COS, and I Can See Why

When your job is to find emerging trends and show your fellow fashion enthusiasts each brand's seasonal must-haves, you need to be an open-minded shopper. Very rarely will I disregard a trend before trying it for myself. But admittedly, I tend to shop in certain stores for certain items. Take & Other Stories, for example. As soon as I cross its threshold (both in real life or online), I know I'll come away with one of two things: a blouse or a pair of jeans. Similarly, Mango is my one-stop shop for shoes, while Zara serves as my go-to for blazers. Lingerie? Marks and Spencer. Wardrobe staples? Arket. And so on.

The downside is that I'll sometimes enter a store with blinders on, seeking out the pieces I usually buy instead of taking in what else is on offer. But I've recently learned the error of my ways. I'm a dress girl through and through, and lately, all of the frocks I've been admiring are from one place: COS.

Previously, I'd have never considered COS a dress destination. (My COS purchases usually start and end with Breton stripes and jerseys.) But after discovering these styles, I know I'm going to be hooked on its frocks from here on out. Alexis Foreman and Emma Rose Thatcher are just some of the stylish women who have been wearing COS dresses religiously this season. Naturally, I now plan on joining them. 

Keep scrolling to see the dresses that influencers are loving right now, and then shop my edit of the best COS dresses.

Style Notes: Thatcher has a knack for unearthing the best dresses, so naturally, this gathered-neckline dress has made its way into her wardrobe. Make like her and wear it with strappy sandals for events or boots for day-to-day styling. 

Style Notes: Foreman is a loyal COS customer who always gets her hands on the most in-demand pieces before anyone else does. True to form, she snapped up this drawstring-detail frock as soon as it landed. Now, it’s on sale, making it even more appealing. 

Best COS Dresses: Trine Kjær wears a green shift dress from COS



Style Notes: This gathered sleeveless shift has become something of COS staple. This year alone, the brand has released it in cobalt, green and black shades, all of which have been incredibly popular. The blue has already sold out, and the green is down to the last few remaining sizes after being added to the sale. The black, however, is thankfully still fully stocked. Just don’t hang around.

Best COS Dresses: Emma Spedding wears a gather detail dress from COS



Style Notes: Our editor Emma Spedding also fell for the charms of COS’s expensive-looking gathered dress, only she opted for this luxe petrol-blue colourway. 

Style Notes: Foreman serves up another great COS dress look, which works perfectly for autumn. Her combination of a simple shirt dress paired with on-trend clogs is minimal dressing at its finest. 

Shop the best COS dresses: 

This post was originally published at an earlier time and has since been updated.

Up Next: 4 Dress Trends That Are Going to Last Well Into 2022

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