Everyone on My Instagram Feed Is Buying Dresses From COS, and I Can See Why

When your job is to find emerging trends and show your fellow fashion enthusiasts each brand's seasonal must-haves, you need to be an open-minded shopper. Very rarely will I disregard a trend before trying it for myself. But admittedly, I tend to shop in certain stores for certain items. Take & Other Stories, for example. As soon as I cross its threshold (both in real life or online), I know I'll come away with one of two things: a blouse or a pair of jeans. Similarly, Mango is my one-stop shop for shoes, while Zara serves as my go-to for blazers. Lingerie? Marks and Spencer. Wardrobe staples? Arket. And so on.

The downside is that I'll sometimes enter a store with blinders on, seeking out the pieces I usually buy instead of taking in what else is on offer. But I've recently learned the error of my ways. I'm a dress girl through and through, and lately, all of the frocks I've been admiring are from one place: COS.

Previously, I'd have never considered COS a dress destination. (My COS purchases usually start and end with Breton stripes and jerseys.) But after discovering these styles, I know I'm going to be hooked on its frocks from here on out. Alexis Foreman and Emma Rose Thatcher are just some of the stylish women who have been wearing COS dresses religiously this season. Naturally, I now plan on joining them. 

Keep scrolling to see the dresses that influencers are loving right now, and then shop my edit of the best COS dresses.

Style Notes: Thatcher has a knack for unearthing the best dresses, so naturally, this gathered-neckline dress has made its way into her wardrobe. Make like her and wear it with strappy sandals for events or boots for day-to-day styling. 

Best COS Dresses: Emma Spedding wears a gather detail dress from COS



Style Notes: Our editor Emma Spedding also fell for the charms of COS’s expensive-looking gathered dress, only she opted for this luxe petrol-blue colourway. 

Style Notes: Foreman serves up another great COS-dress look, which works perfectly for summer and then autumn. Her combination of a simple shirt dress paired with on-trend clogs is minimal dressing at its finest. 

Shop the best COS dresses: 

There's something truly ethereal about this soft green tone. 

Bright days call for bold colours, and it doesn't get much bolder than this. 

A black dress is a wardrobe staple, and this puff-sleeve style is classic yet fashionable. 

Bright colours are definitely on the cards for summer. 

There's an ease to this silhouette that complements every figure. 

This doubles as the perfect beach cover-up. 

This style was so successful last summer the brand has redesigned it for 2022. 

The draped half-sleeve is a dramatic touch. 

Style with your favourite summer sandals, and you're ready to go. 

The shirt dress shows off the brand's eye for tailoring. 

You should know we are always here for a sleeve moment. 

With adjustable waist and neck ties, the silhouette can be personalised to your figure. 

We love the versatility of this. Wear as a classic shirt dress, or emulate the image by layering over your looks for dramatic proportions. 

This elevated T-shirt dress oozes sophistication. Easily dress up or down by swapping sandals for mules. 

A classic shirt dress will be a staple for years to come.

Neutral tones let your accessories take centre stage. 

Nothing says summer quite like a floral dress. 

It's clear that this season is all about dopamine dressing. 

Every wardrobe needs a black dress. 

This post was originally published at an earlier time and has since been updated.

Up Next: 4 Dress Trends That Are Going to Last Well Into 2022

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