Everyone on My Instagram Feed Is Buying Dresses From COS, and I Can See Why
When your job is to find emerging trends and show your fellow fashion enthusiasts each brand's seasonal must-haves, you need to be an open-minded shopper. Very rarely will I disregard a trend before trying it for myself. But admittedly, I tend to shop in certain stores for certain items. Take & Other Stories, for example. As soon as I cross its threshold (both in real life or online), I know I'll come away with one of two things: a blouse or a pair of jeans. Similarly, Mango is my one-stop shop for shoes, while Zara serves as my go-to for blazers. Lingerie? Marks and Spencer. Wardrobe staples? Arket. And so on.
The downside is that I'll sometimes enter a store with blinders on, seeking out the pieces I usually buy instead of taking in what else is on offer. But I've recently learned the error of my ways. I'm a dress girl through and through, and lately, all of the frocks I've been admiring are from one place: COS.
Previously, I'd have never considered COS a dress destination. (My COS purchases usually start and end with Breton stripes and jerseys.) But after discovering these styles, I know I'm going to be hooked on its frocks from here on out. I keep spotting my favourite influencers donning COS styles, and naturally, I now plan on joining them. Keep scrolling to shop my edit of the best COS dresses.
Shop the Best COS Dresses:
Such a hero dress. Wear with sandals and raffia accessories on a summer's weekend, or pair with flats for work.
I just love the minty hue of this gorgeous midi dress. I'd dress it up for a wedding with heels but also wear it with flip flops in the city.
Stripes always look chic, and I love the idea of wearing this on holiday as well as at home.
Possibly my favourite of the bunch. Bandeau styles look so stylish and COS is nailing them.
COS also does some fab prints. Case in point, this show-stopping halter style.
I have a feeling Sofia Richie would love this...
The dress that launched a thousand Instagram posts... If you're interested, I'd suggest checking out now before it sells out!
A really versatile you can wear all year round and in the daytime as well as evenings.
The really WOW piece for me this season is this linen maxi dress. Look at how the skirt floats...
This post was originally published at an earlier date and has since been updated.
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Maxine Eggenberger is Who What Wear UK’s deputy editor and has over twelve years of experience in fashion journalism. She been creating engaging and elevated style content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories, and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, works closely with influencer talent on content initiatives, represents the brand at industry events, and regularly contributes to social media. Previously, Maxine appeared on TV in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship, she was offered a position on the Look magazine fashion desk. She accepted, leaving university a year early in the process. She went on to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion writer along the way. She later served as Look’s acting Editor in Chief before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine works remotely from her countryside home near Edinburgh.
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