The Only Pretty Lingerie Trend I'll Be Buying This Season

Many a fashion or beauty journalist has talked of "little luxuries" in the past but said treats have, perhaps, never been quite as vital to us as they have since we were first thrown into a lockdown. With the new perspective this experience gave us, nowadays it's often the small things that matter, and when it comes to getting ready each morning, there are a few particular items that always lift our moods: A new perfume can be ritualistic and special, a secondhand item that hits a new trend might prove to be the exciting wardrobe trophy you've been looking for, and putting on underwear that fits perfectly and feels lovely can be the ultimate confidence booster. It may only be visible to you, but being considered in regards to what you're wearing under whichever outfit has become your current uniform does provide a certain amount of self-congratulatory back-patting. It may feel unnecessary to buy a fancy new dress or pair of heels, but decent lingerie? Well, that's never out of fashion. And this may be a sweeping statement, but I'm convinced that no one has ever felt their best when they're wearing old, holey, and worn-out undies.

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(Image credit: Courtesy of Womanhood)

Maybe, like me, you've hit paused on snapping up more trend-led items and doubled down on the essentials. A decent loungewear look, some cosy PJs, a warm puffer coat, and—of course—flattering, stylish bras and knickers. I've already got the basics (like a nude, white, and black T-shirt bra, for example), so I've been branching out into more colourful lingerie, and it appears I'm not the only one. When I spoke to Tanya Robertson, founder of Womanhood (aka the coolest, most progressive, and inspiring online store to buy your undies from these days), she confirmed it: "We have seen an 85% percent increase in our customers buying colourful lingerie since the first lockdown," she says. "With your underwear drawer the first place you go to get dressed every morning, it’s no wonder that during these difficult times women are opting for colourful underwear to brighten up their day. Coined ‘dopamine dressing,’ it has been proved that colourful items of clothing increase happiness." With one particular style—a red lace set called Bonnie from New Zealand brand Lonely—proving to be particularly popular, it's the first time Womanhood has had such a long waitlist.

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(Image credit: @javieria)

Lonely isn't the only indie lingerie label leaning into this look. I've noticed vibrant styles at some of my other favourites: Beija has just introduced a hot-pink mesh that's incredible (yes—I bought it), Dora Larsen has the cutest candy hues with contrast trims, and Fruity Booty has the coolest orange checked set if you're keen to get something really unique. There are certain shades I'm noticing more than others, so below, I've divided the shopping options up into each colourful lingerie trend you can buy right now. Enjoy!

PINK

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(Image credit: @amaka.hamelijnik)

From pink gingham to vibrant fuchsia, there are all shades of pink to introduce into your lingerie collection this season.

GREEN

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(Image credit: Courtesy of Womanhood)

Green feels like an autumnal indulgence, especially in darker, forest or loden shades.

ORANGE

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(Image credit: @emmahoareau)

Orange makes for a great switch-up from your day-to-day nude-coloured undies.

LILAC

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(Image credit: Courtesy of Womanhood)

Lilac undies are not your obvious choice and that's why we like them.

RED

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(Image credit: Courtesy of Womanhood)

When opting in for red season, be sure to check out the jewel-like, deeper tones for something a little different and ultra-sophisticated.

BLUE

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(Image credit: @charlottekuhrt)

YELLOW

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(Image credit: Courtesy of Womanhood)

Next up, 11 Brands That Prove Gorgeous Lingerie Shouldn't Cost a Fortune

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.