I've Done the Research—This Is the Fresh Coat Trend Dominating This Winter

All editors and influencers agree: Dopamine dressing is a thing. If you put on clothes that make you feel as good as you look, then you're bound to be happier, right? One of our favourite fashion influencers, Zeena Shah, even created the viral hashtag #ColourMeUpMonday to make Mondays, well, less Monday-like by donning a splash of colour to help brighten up the day. 

And what better time to start dipping your toe into this fun and playful trend? Over the last week, the weather has certainly turned, and while we teeter on the edge of the festive period, I certainly feel it's the perfect opportunity to turn up the colourful dial. And if your typical winter wardrobe, like mine, is full of greys, whites, blacks and beiges, then a colourful addition can be just the ticket to help transform a wintery look into something truly uplifting. The key to this is an amazing coat. Trust me when I say that it's all about bright, bold statement outerwear this season, and in my eyes, the more colourful the better. 

Thankfully, plenty of our favourite high-street brands and high-end designers have created some joyous outerwear for us this season. Whether you wear your coat over your classics or pair it with other brights, it's sure to add a spring to your step. Head to Massimo Dutti for a delightfully zesty tailored version, look to The Row for a subtle pale-yellow iteration and check out Arket for the colourful update of its iconic puffers.

Minimalists, look away; maximalists, rejoice. I'm about to show you the winter coats that are guaranteed to lift your looks and mood. Scroll down to discover more.

How to Style Colourful Coats:

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(Image credit: @lilyrussobah)

Style Notes: Lily wears the orange Massimu Dutti coat and keeps the rest of the look fuss-free with neutrals.

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(Image credit: @styledbynana)

Style Notes: Nana, the queen of colour, styles a green River Island coat with snake-print knee-high boots. What a pairing!

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(Image credit: @heartzeena)

Style Notes: Zeena's Instagram feed (and wardrobe) is just joyful! Here, she's paired a bright-blue coat with pink accessories for a fun winter look.

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(Image credit: Getty Images)

Style Notes: Barbiecore is going nowhere, but you can easily put a grown-up twist on the trend by wearing a tailored coat in a bright shade with monochrome tailored separates.

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(Image credit: @heartzeena)

Style Notes: Fluffy and green? What's not to love!

Shop Colourful Coats:

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Freelance Fashion Editor

Harriet Davey is a freelance fashion editor who has been part of Who What Wear's extended team since 2017. She previously worked in print at Look magazine and has since worked across print, digital and social for many other titles, including British Vogue, Stylist, Grazia, Refinery29 and Marie Claire. Also a stylist, Harriet has had the pleasure of producing cover shoots and editorials along with commercial shoots for brands including Boux Avenue, Watches of Switzerland, Benefit Cosmetics and Revolution. To add to this, Harriet also works in live TV styling for ITV’s This Morning. Back to Who What Wear. With hundreds of published stories on site, Harriet knows what the WWW reader wants. Keeping up to date with the latest It buys and runway trends, she can guarantee to keep you one step ahead of the most stylish people. When not writing or styling, Harriet loves to go shopping (yes, more fashion). If she’s not in a local Hackney bar or restaurant, you can find her forever searching for her next holiday destination.