We can test, review and praise hundreds of beauty products (it's our job, after all), but there's still nothing as fun for us as beauty editors than discovering the inner workings of an iconic woman's beauty routine. We want to know about the products they hoard, the treatments they revere as practically holy, and the wellness rituals they swear by for cultivating a healthy equilibrium within such fast-paced industries as beauty and fashion.
One might assume that the most successful women in the business strictly have expensive taste when it comes to their preferred beauty formulas, but as we recently learned, that's so not the case. Create & Cultivate is an organization in the US dedicated to leading women in business, just announced its fourth annual Create & Cultivate 100 List in partnership with Chevrolet, highlighting "100 women across 10 categories who are making moves and re-defining the future of the workplace and the world." We recommend checking out the leaders in every category, but today, we're focusing our sights on specifically on fashion and beauty. The 13 women below were previously interviewed for the C&C 100 website, and today, we're here to learn more about their beauty routine by asking them, "What beauty product £25 or under do you deem absolutely life-changing?"
Ahead, get ready to hear from some of the most well-respected women in this industry, including Lily Aldridge, Cassandra Grey, Brittany Xavier, Shani Darden and more. Keep scrolling!