One might assume that the most successful women in the business strictly have expensive taste when it comes to their preferred beauty formulas, but as we recently learned, that's so not the case. Create & Cultivate is an organization in the US dedicated to leading women in business, just announced its fourth annual Create & Cultivate 100 List in partnership with Chevrolet, highlighting "100 women across 10 categories who are making moves and re-defining the future of the workplace and the world." We recommend checking out the leaders in every category, but today, we're focusing our sights on specifically on fashion and beauty. The 13 women below were previously interviewed for the C&C 100 website, and today, we're here to learn more about their beauty routine by asking them, "What beauty product £25 or under do you deem absolutely life-changing?"
Ahead, get ready to hear from some of the most well-respected women in this industry, including Lily Aldridge, Cassandra Grey, Brittany Xavier, Shani Darden and more. Keep scrolling!
Cassandra Huysentruyt Grey, Founder of Violet Grey
"The newest beauty product that I have been really loving is the Taliah Waajid Curly Curl Cream (£6). For natural hair, the most important step is to create a tight, defined coil. This product defines my curls like no other, and it smells amazing! The best part is that it only costs around $8, so I have to recommend this life-changing product for natural hair."
"I never leave home without an Anastasia Beverly Hills Brow Wiz (£23). It handles both shading and fine detail, can fill areas of sparseness as well as add extremely soft and natural dimension. Basically, I can create perfect brows no matter where I am."
"My number one life-changing product I will always buy that's way under £25 is the OGX Nourishing Coconut Oil Weightless Hydration Mist (£11)! I use this oil spray on almost every wash and go because it provides maximum shine and hydration to fully complete my look! I actually always carry a bottle in my purse in case I need a quick refresh! It's that good. I absolutely love it!"
"If you are in the market for a great affordable foundation that keeps you matte, I love this one from L'Oréal. It's great when I know I have a long day ahead of me and even on the days I go for more of a luminous look, I still use that foundation on my T-zone to keep my oil in check."
"Water is my life-changing beauty product! There is so much that is already available to us. My skin is what it is because it is hydrated! I always have a glass bottle with me throughout my day. My favorites are the one-liter-sized ones from Bkr."
"I always use a lash primer before my mascara because I really love a full lower lash look. I use the L'Oréal Paris Paradise Mascara Primer (£9) because it's not sticky like others I've tried. A little goes a long way!"