Bridal Fashion Has Never Been Cooler, and These 54 Pieces Prove That

Best bridal items buy online:


Image courtesy of Rixo; PICTURED: Rixo skirt suit

I have never fantasised about what I will wear on my wedding day—big princess gowns and heavy lace have never appealed to me, so I could never picture it. I am getting married this year, and when I started searching for a wedding dress, I was really surprised by how many things I found that really felt like me. Bridal fashion has never been as cool or fun as it is in 2022. Designers are now targeting those like me who want something a little less traditional. The pandemic has also changed the wedding landscape—some are sticking to intimate micro weddings, and others are making up for lost time with four-day extravaganzas with multiple outfit changes. This means brands are now creating “wedding wardrobes” and playing with textures, embellishments and silhouettes like never before.

I have found my dress, but my Instagram algorithm is still constantly targeting me with shoes, dresses, veils, you name it. And so I have put all this scrolling to good use and below have shared an edit of 54 items that all have the wow factor. Buying a wedding dress online might sound like a scary prospect, but the likes of Net-a-Porter and Matches have amazing edits of gowns and party looks, so you can try on an Alexander McQueen wedding dress in your living room if you’d like. When it comes to shoes, I’ve found the most beautiful crystal-encrusted tulle pumps by Christian Louboutin and also love the Jimmy Choos with exaggerated bows on the toe and heel. Below, you’ll find options from the big players in the British bridal scene such as Emilia Wickstead, Erdem and Galvan, but contemporary brands like Sleeper, Rixo and Reformation are also all entering the bridal space, with options under £1000. Whether you’re planning a wedding or just want to look at some really beautiful things, keep scrolling for my comprehensive edit of the best bridal items to buy online.


These are very popular with fashion editors and influencers.

These look even more magical in real life, as the fabric really sparkles. 

Mach and Mach is known for its crystal embellishment.

These aren't too "bridal," so you'll wear them again and again.

Princess slippers you'll be happy to wear at the end of the night.

Dresses and Separates for a Less Traditional Look

This looks so elegant with a simple slip dress.

A beautiful choice for a civil ceremony or micro wedding.

This Whistles wedding suit is now iconic.

Capes are really having a moment right now.


For the quality of the fabric, this is an amazing price.

Emilia Wickstead always creates such beautiful wedding gowns.

The Own Studio has an amazing bespoke service, so you can tweak the designs to your preference.

Ghost does amazing designs for under £600.

Reformation is a great choice for wedding dresses under £1000.

Party Outfits

Rixo is one of my favourite places for wedding party outfits.

If you're looking for a minidress to change into.


You don't even need jewellery when you're carrying this clutch.

An aptly named wedding scent.

Annoushka's collaboration with Temperley is filled with treasures.

Jo Malone does an amazing wedding consultation service.

The pearl detailing is just so pretty.

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