I'm Fussy When It Comes to Bras—Here Are 8 Brands That Look as Good as They Feel

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(Image credit: @champagnemani)

Finding lingerie that fits so well you barely know you're wearing it is what we all wish for. But much like finding the perfect-fit jeans, the search for a great bra can be a tricky task. With so many gorgeous styles out there now, though, we no longer have to just rely on basic (but very comfy) T-shirt bras and styles that become ugly as soon as they reach cup sizes DD and upwards. 

Instead, there are so many amazing brands creating comfy and pretty bras for every body. And we wanted to tell you about the ones we go to for certain styles. 

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(Image credit: @sabinasocol)

If you're looking for a bra in your skin tone, Skims has a really great inclusive selection. If you love a joyful, colourful style to uplift your mood then Dora Larsen is the destination. When it comes to the high street, of course, Marks and Spencer is a forever favourite for everyday lingerie drawer additions, Boux Avenue is the place to go for backless bras, and & Other Stories is best for smaller chests. 

Keep scrolling to find out the eight best bra brands that look as good as they feel.

1. DORA LARSEN

BEST FOR: JOYFUL COLOURS

2. SKIMS

BEST FOR: MATCHING YOUR SKIN TONE

3. COCO DE MER

BEST FOR: LUXE LACE

4. M&S

BEST FOR: EVERYDAY STYLES

BEST FOR: SMALLER CUPS

6. ERES

BEST FOR: PREMIUM FRENCH DESIGN

7. BOUX AVENUE

BEST FOR: STRAPLESS AND STICK-ON

8. BRAVISSIMO

BEST FOR: BIG CUP SIZES

Next up, This Bra-Size Calculator Is a Thing of Genius

This story was published at an earlier time and has since been updated.

Freelance Fashion Editor

Harriet Davey is a freelance fashion editor who has been part of Who What Wear's extended team since 2017. She previously worked in print at Look magazine and has since worked across print, digital and social for many other titles, including British Vogue, Stylist, Grazia, Refinery29 and Marie Claire. Also a stylist, Harriet has had the pleasure of producing cover shoots and editorials along with commercial shoots for brands including Boux Avenue, Watches of Switzerland, Benefit Cosmetics and Revolution. To add to this, Harriet also works in live TV styling for ITV’s This Morning. Back to Who What Wear. With hundreds of published stories on site, Harriet knows what the WWW reader wants. Keeping up to date with the latest It buys and runway trends, she can guarantee to keep you one step ahead of the most stylish people. When not writing or styling, Harriet loves to go shopping (yes, more fashion). If she’s not in a local Hackney bar or restaurant, you can find her forever searching for her next holiday destination.