And the Most Flattering Colour to Buy a Dress in This Year Is…

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Did you know that blue is the most popular "favourite" colour? According to Pantone, blue is associated with a clear blue sky and the cleansing waters of tranquil seas, in addition to being a symbolic message of dependability and loyalty. So it's no wonder we're collectively so fond of the hue.

Now, you might think that this has no relevance to the world of style, but it turns out the fashion industry is having a real blue moment, especially when it comes to dresses. From high street to designer, brands are putting out options in a wide range of shades, which only means one thing: We need one now. Keep scrolling and you too can be serene throughout the rest of January.

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