9 Beachwear Brands Every Fashion Editor Will Buy First

If you're anything like us, then you start thinking about your holiday wardrobe the minute you book your flight out of town. Whether your next beach getaway is this month or in August, we're helping you get ahead by bringing you a comprehensive guide to the best beachwear brands making a splash right now. From the labels no one else will be wearing at the beach to the brands you're going to see in every other poolside picture, these eight brands will have you checking Skyscanner immediately. Scroll below to see our guide to the best beachwear brands for 2018.

1. Dodo Bar Or

Dodo Bar Or's embroidered wrap skirts, kaftans adorned with rainbow tassels and breezy jumpsuits have become a holiday essential (Pandora Sykes and Lucy Williams are fans). The good news is you'll also be able to wear the maxi dresses and printed kaftan blouses on hot days at home, too.

2. Faithfull

You might not have heard of Faithfull the Brand yet, but you'll certainly have seen its printed playsuits and dresses, as every influencer we can think of has at some point tagged the brand in their beach pictures. Faithfull's pieces are aimed at the "modern traveller," and its pieces are designed and produced using handmade techniques in Bali.

3. She Made Me


Lucy Williams

Crochet is one of the biggest beachwear trends for 2018, and She Made Me is one of the brands leading it with its crocheted cotton dresses and bikinis. 

4. Loveshack Fancy


Millie Mackintosh

LoveShackFancy creates bohemian lace tiered dresses and separates that you'll be able to wear at home and the beach. This is luxury resort wear, so it's perfect if you're going somewhere with an infinity pool. 

5. Donni

Donni is one of our new favourite names to wear to the beach. Not only are influencers loving the fabric scrunchies, but the brand is also bringing back the sarong. 

6. Matteau

When it comes to swimwear, Matteau is one of the most talked about brands right now. The brand creates really simple bikinis and one pieces—no prints, just really flattering silhouettes. If it's good enough for Anne-Laure Mais…

7. Three Graces London


Lisa Aiken

Three Graces London allows you to create the chicest holiday wardrobe around, as it specialises in beautiful linen and cotton maxi dresses as well as simple swimwear.

8. Asceno


Florrie Thomas

If you love rainbow stripes, then Asceno is the brand for you. It specialises in luxury swimwear and sleepwear. You might want to wear the silk PJs to the beach, too.

9. All Things Mochi

If you like to wear fun, vibrant things on holiday, then All Things Mochi is your next favourite label. The pieces are handcrafted with beautiful embroidery and playful prints.

For more shopping inspiration, join our Facebook group, So… Should I Buy This?

Opening image: Bettina Looney