Bakuchiol: The Skincare Product That Will Be Everywhere in 2019

Retinol, niacinamide, activated charcoal… When it comes to beauty, sometimes it can feel like there’s a new buzzword or trending ingredient to learn every month. Occasionally they’re game changing (or, more accurately, skin-changing); sometimes they transcend from insider beauty secret into the wider psyche of the population (hello, hyaluronic acid), and other times they turn up unassumingly in the Who What Wear beauty cupboard and get me intrigued. Bakuchiol is one such ingredient.