If there's one item that epitomises '90s style, it's surely the baguette bag. Just one glimpse at its teeny proportions and dainty shoulder strap will take you thundering down memory lane to a time when jeans were low-slung and crop-tops were in plentiful supply. For me, the trend has connotations of chick-flick heroines, glamazon girl-band members and, well, Regina George. As someone who prefers androgynous fits and simple style, it's fair to say initially, I was dubious at the baguette's return to fame.
But before you dismiss it like I did, let me assure you that the 2019 iteration has a different flavour to the '90s original. Along with many other autumn/winter trends, the baguette 2.0 has taken on a more minimalist spin, and the majority of styles this season come in blacks, browns, mock croc and faded pinks. They're all designed to sit nicely with masculine shirting, loose-fit jeans, sharp blazers and slouchy sweaters. Essentially, our favourite influencers have been using theirs to add polish to androgynous getups, and the results are pretty damn chic.
If you're worried about the price tags of the logo-clad iterations beloved by Carrie Bradshaw and the crew, rest assured that the high street has delivered a bounty of winning styles that can easily fit into any budget (Zara, in particular, has a fab selection right now, as does ASOS). This is also a trend that lends itself to buying secondhand, so if you fancy a vintage Fendi, head over to Vestiaire Collective or Rokit and keep your eyes peeled (I've also included a couple below).
Style Notes: A pale brown style will go with so many things: From summer white denim and midi dresses to winter tailoring.
Shop Our Baguette Bag Edit
A little bit of animal print never goes amiss.
I have this in dark brown.
This looks so premium in real life.
Ideal for a night out with jeans and a nice top.
This would look so cool with a white shirt.
Buy a vintage Fendi and prepare to feel very smug.
Chylak is a bag brand to watch.
Simple yet so cool.
A chain strap makes this look so much more expensive.