We all have our little shopping hacks when it comes to finding the good stuff on ASOS. Whether it's looking in the trending section, checking out your personalised edit or cleverly curating your saved items folder, they're all needed to help us navigate the site without losing the plot or getting stuck down a scrolling hole. My go-to trick, however, is to filter by my favourite brands. And the label at the top of my list this season? ASOS White.
Consider it ASOS's fashionable older sister. This well-curated line is comprised of everything from dresses and trousers to tops and jackets—all in premium fabrics and bold prints. While ASOS's mainline collection generally focuses on more accessible, youth-focused styles, ASOS White leans towards more avant-garde designs and trend-led pieces. It's a godsend for those of us who want to make a statement but don't have the funds to invest in designers.
The brand has offered up particularly good pieces recently—especially in the dress category—and I've got a lengthy wish list currently residing in my Saved Items folder. Where do I start? The brand's Wrap Textured Smock Dress could easily be mistaken for a luxury buy, thanks to its crinkled fabric and puff sleeves. Meanwhile, its trouser selection is seriously enviable, with plenty of flattering, high-waisted fits and premium colourways. I also have to give a shoutout to the powder-blue suit jacket, which is an accumulation of all my minimalist jacket dreams. That's all. Scroll down to see and shop my favourite ASOS White items.