We're buying swimwear, you're buying swimwear, the whole country is buying swimwear—and it seems to be the case regardless of whether there's a holiday on the horizon or not. When previous summers of sold-out signs are all that you're faced with ahead of a last-minute June jaunt, one learns fast. As we've already discussed here on Who What Wear, this year's swim trends are looking better than ever, and many of them ring in at some pretty budget-friendly price points. One of the leaders of this affordable pack is, of course—who else, ASOS.
From the print that's trending the most, to the flattering fabric girls are buying by the truckload this season, there are five key areas within the brand's swim offering (a whopping 2,791 styles) that are proving to be a retail success. That could also be translated as: These five swim trends won't be available for long. So, you know the drill—scroll down to see and shop what's hot on the e-commerce platform right now.
It started with Hunza G and has filtered through the entirety of the swim kingdom, crinkle fabrics are everyone's NBF when it comes to holiday packing. They're flattering, comfy and tick off the sportier feels you've found over on your favourite celebrity's Instagram feeds.
They might not be for everyone, but our ASOS insiders say that high-leg swimwear is selling out like crazy this season. Reminiscent of the swimsuits of the '90s, these supermodel-inspired cuts are your one-stop-shop for longer looking legs.
Who What Wear's Emma Spedding said that everyone was wearing ASOS' neon swimwear in a recent press trip to Dubai. Bold and unashamedly bright, these styles need to be worn with plenty of attitude. We particularly like the below asymmetric strap swimsuit in highlighter shade of orange.
If you want a little retro chic on your hols this year, look to polka dots. Whether it's a colourful one-piece or '50s style high-waisted bikini, this is a trend that is sure to suit everyone, as there's so much variety to choose from. I'm a little bit on love with New Look's brown belted style, which would also look fab worn with a midi skirt.
Yup, animal print is here to stay, and it looks even cooler in swimwear-form. The perfect way to inject some print into your summer capsule, our favourites include Boohoo's pink zebra print bikini and Monki's classic leopard one-piece. Sure to turn heads on the beach.