ASOS is sort of like Instagram. We go on there to look at one thing, and next thing we know, we’re on our partner’s ex-girlfriend’s sister’s dog’s page wondering how the hell we got there. What we’re trying to say is that you can quite easily get sucked into trawling through pages you didn’t mean to go on.
So instead of you clicking to try and find The One (we mean dream jeans, of course) and ending up looking at animal-print boots or browsing for your new-season coat, we’ve made an edit of the best jeans out there to suit every budget, body shape and most importantly, lifestyle (lets face it: In-between looking at dog pictures, we’re all pretty busy).
We’ve been in touch with the ASOS team, and they’ve given us a heads up on all the must-have styles everyone should own. While some of these may update your autumn capsules (like a refresh of classic mom jeans or the ideal pair of skinnys), others may tick off this season’s key trends (hello, coloured denim and wide-leg jeans). Forget having to order seven pairs and returning most of them—we can almost guarantee you won’t need your free return labels for these denim heroes.
It might surprise you, but alongside mom jeans, skinnys continue to be one of ASOS’s best-sellers, and together they’ve sold over 650,000 pairs so far this season. Perfect for both casual and work occasions, these are a wardrobe classic you’ll treasure for years to come.
Mom jeans were the other style that came up top in the site’s all-time best-sellers. With their flattering high-waisted, tapered-leg silhouette, these are a weekend staple and look fab with a Breton top and sneakers. Sizes run from 6 to 28, so you know there’ll be a perfect fit for you.
According to our sources, there has been a great reaction to the new, fuller denim shapes, such as balloon, tapered and ovoid. Harking back to the rigid styles of the ’80s, these are all about that balance of a nipped-in waist and roomy trouser leg. Just make sure they stop above the ankle for a more flattering finish.
When it comes to the season ahead, we should be looking out for pops of colour. If paint-box brights feel a little intimidating, try softer shades such as beige, pale yellow or brown. Surely the easiest way to instantly raise your denim game this autumn.
When it comes to autumn denim, the message from ASOS is loud and clear: “Waists will be higher and leg shapes wider.” No longer confined to the realm of basics, these statement styles were made to be the centre of attention. Tuck in a shirt and add a cinching leather belt for a winning look.