The Best Under-£20 Products to Add to Your Next ASOS Shopping Trip

From its covetable selection of dresses for every possible occasion to this season's trending shoes, ASOS is one of those sites that we always have our eye on for fashion inspiration. But did you know that it's an amazing place to shop for beauty, too? Stocking some of my holy grail beauty brands and best-selling products from around the world, ASOS is basically a one-stop-shop for all of your fashion and beauty needs. And while it does sell skincare gadgets that celebrities swear by and salon-standard hair tools, today, I'm going to be focusing on the best of ASOS's affordable beauty offering.

From makeup to nail polishes, keep scrolling for 20 of the best beauty products to add to your next ASOS shop right now—all under £20.


Benefit's  They're Real Mascara has been the #1 best-selling mascara in the UK for the past few years, and while the full-size version comes in at £22.50, the mini size is ideal for carrying around in your handbag for touch-ups. If you're anything like me, you'll have one stashed in your gym bags and on your desk, too. 

When summer is on the horizon, I always find myself gravitating toward bold colours when it comes to choosing a lipstick. These crayon formulations from Maybelline are amongst the best I've tried for longevity, pigment and precise application, and this shade—50 Own Your Empire—is a classic tomato red that will look good on every skin tone.

Eye shadow with a subtle shimmer is having a moment right now. At first glance, this loose glitter eye shadow might look a little intimidating, but it's surprisingly easy to use. It's pressed into the pot so I found it best to pat the product onto my eyelids using my fingertips by. Once it's on the eyes, it has a beautiful metallic sheen rather than a chunky sparkle—think grown-up glitter.

If like me, you're always on the quest for more radiant skin then this glow-enhancing lotion will be right up your street. I'm a big fan of the Charlotte Tilbury Hollywood Flawless Filter (£32), and this product from L'Oreal Paris is similarly versatile. Apply it as a luminous primer before the rest of your makeup, mix it with your foundation for a glowy base or pat it onto cheekbones as a subtle highlight.

This is a pretty good dupe for one of the best-selling concealers in America, and I'm so impressed by the formula considering its £4 price tag. It's really pigmented with a full-coverage finish (great if you want to conceal redness or blemishes), but it blends out easily if you prefer more of a sheer-looking concealer, too.


With hundreds of five-star reviews, this powder refines and smooths skins texture for a fresh and luminous complexion. Simple add it to a cleanser or even just water and the powder, which is created from a combination of bamboo, rice, cranberry and almond powder, turns into an exfoliator that gently removes impurities. Genius.

Developed by dermatologists, CeraVe is an amazing affordable skincare brand that was only available stateside until recently. Its newest cleanser contains salicylic acid to gently exfoliate the skin's surface to boost radiance and prevent clogged pores. I love that it has a pump so you can dispense just the right amount of product.

If you're looking to add some more hardworking ingredients to your skincare routine, then this set from Pixi is a great place to start. It contains travel-sized versions of the brand's cult Vitamin C collection—a range that Jourdan Dunn swears by—its skin-brightening vitamin C and redness-reducing, it's the perfect introduction to the Pixi brand. 

In my opinion, you can never have enough sheet masks at home, so I basically always add one to my ASOS shop. These rubber ones from Korean skincare brand Dr.Jart+ are brilliant because they're far less messy than other sheet masks and this hydrating one, in particular, is great for injecting moisture into your skin quickly.

I never used an eye serum until I discovered this one, and now I recommend it to everyone I know. Whether you're totally new to eye treatments or you're looking to try something different, this serum one is lightweight and does a great job of combatting both puffiness and fine lines. 


This is the best hairbrush ever. Full stop. WetBrush was actually created by a dad who was looking for a pain-free solution for removing knots and tangles from his child's hair (cute, right?), and he really worked it out with this brush. My hair is always prone to tangles but is susceptible during the warmer months when it's more brittle and dry. If you haven't tried it yet, then trust me—it really is a game-changer.

Beauty editors swear by Man 'n Tail for keeping their strands looking thick and shiny. Yes, it was originally created to do the very same thing for horses, but what can I say? It really does work. It always come back to this during summertime when my ends are dry thanks to the protein- and vitamin-rich formula that actually nourishes hair as well as imparts shine.

Shampoo bars are having a moment right now, and Foamie is one of the best I've tried. With formulations for normal, dry, and even damaged hair, choose the one that best suits your hair needs. Not only does it last longer than conventional gel shampoo, but it's also better for the environment thanks to its minimal packaging. 

I'm a dry-shampoo fiend, but I'm aware that ploughing through cans and cans of aerosol isn't the most environmentally conscious thing to be doing. This one from Bumble and Bumble can be sprinkled into your hands then massaged through the roots of your hair to absorb excess oil in a flash. Plus, it acts as a volume booster too, so it ticks two hairstyling boxes.

For affordable hair accessories, ASOS is one of my favourite places to shop, and Invisibobble happens to be one of my favourite hairband brands. Its signature spiral design minimises tearing and damage to your hair and prevents those annoying kinks that you get when you remove your hairband. I love how these new versions come wrapped in fabric for a stylish upgrade. Who doesn't love a hair bow? 


I'm a big fan of gel manicures, but they can be pricey if you're getting them done professionally every couple of weeks. When I can't afford to splash, these gel-like formulas from Essie do the trick. They're super-shiny, long-lasting and I'm totally obsessed with this lilac shade right now.

When I'm in-between manicures, I love applying this hydrating treatment to my nails. It strengthens and moisturises so it's great if your nails are feeling particularly damaged or brittle. Apply it one day then, the next, you can paint your nails as normal or add another coat if your nails need some extra TLC.

I'm not usually one for nail art, but I keep seeing snaps of short, clear nails with small crystals on them on Instagram that have convinced me otherwise. 

Black nail polish was my guilty beauty pleasure as a teenager, and I've spoken recently about how I still love this throwback beauty trend. Now, I'm firmly embracing the dark side with jet-black polish on the regular—and I'd encourage you to do the same. It looks good on everyone and is surprisingly chic in this high-shine formulation from Essie.

If you find it harder and harder to carve out time to visit the salon, give yourself a spa-worthy manicure at home with this set from Cowshed. Boasting everything you need to prep and prime your nails, the cotton moisture gloves are a particular highlight. I've lost track of how many times I've given this as a gift, and, let me tell you, it always goes down well. 

This post was originally published at an earlier time and has since been updated.

Next up, 16 affordable beauty products that are just as good as these expensive ones.

Related Stories