In recent years, many new cult labels have positioned themselves around the £200-something price point, causing the mid-priced contemporary designer market to become more and more lucrative. Take Ganni's street style–worthy mohair jumpers, or Rixo's printed dresses (aka the unofficial uniform of the best-dressed wedding guests). These £200-something labels are a great way to invest in quality, durable pieces. These new-wave affordable It labels, now powerful players in the industry, are being courted by the likes of Net-a-Porter, which sells the mid-priced brands alongside high-end labels like Gucci and Prada. Here at Who What Wear UK, it's our mission to help you become a smart shopper and find the best pieces first, so we're sharing some of the mid-priced labels to note ahead of payday. Scroll through the gallery below to discover ten of our favourite affordable designer labels.
4. Rixo London
Rixo London is one of our favourite brands at Who What Wear UK, as we're obsessed with its vintage-inspired printed dresses and blouses. The label was founded in 2015 by friends Henrietta Rix and Orlagh McCloskey, whose line was picked up by Net-a-Porter less than one year later. Quite the fashion coup.
This year the Instagram set is getting behind London-based small jewellery line Alighieri, which creates the most amazing gold medallion necklaces inspired by Dante Alighieri's The Divine Comedy. Designer Rosh Mahtani explains on her website that she wanted to create modern heirlooms inspired by literature.