In recent years, many new cult labels have positioned themselves around the £200-something price point, causing the mid-priced contemporary designer market to become more and more lucrative. Take Ganni's street style–worthy mohair jumpers, or Reformation's £200 maxi dresses (aka the unofficial uniform of the best-dressed wedding guests). These £200-something labels are a great way to invest in quality, durable pieces. These new-wave affordable It labels, now powerful players in the industry, are being courted by the likes of Net-a-Porter, which sells the mid-priced brands alongside high-end labels like Gucci and Prada. Here at Who What Wear UK, it's our mission to help you become a smart shopper and find the best pieces first, so we're sharing some of the mid-priced labels to note ahead of payday. Scroll through the gallery below to discover ten of our favourite affordable designer labels.
1. Stine Goya
Copenhagen-based designer Stine Goya creates happy vibrant clothes—think painterly prints, rich colour palettes and wedding-ready dresses.
Sustainable brand Reformation is one of the brands leading this demand for affordable designer brands. Head here for beach dresses, printed lace-up tops and printed tea dresses.
3. The Frankie Shop
The Frankie Shop stocks those buzzy Instagram-generation brands, but also creates its own label incredible pieces around the £200 mark. Case in point? Tiffany Hsu's lilac corduroy suit. It has stores in Paris and New York, but you'll be pleased to hear that it ships to the UK. However, we're considering starting a petition for it to open up shop here too.
Staud's plant pot–style bucket bag, the Bissett, has become a cult buy, but this Los Angeles–based brand does so much more than handbags. It's also our go-to for beautiful summer dresses, as modelled here by the brand's founder, Sarah Staudinger.
5. Rixo London
Rixo London is one of our favourite brands at Who What Wear UK, as we're obsessed with its vintage-inspired printed dresses and blouses. The label was founded in 2015 by friends Henrietta Rix and Orlagh McCloskey, whose line was picked up by Net-a-Porter less than one year later. Quite the fashion coup.
6. Marina London
Marina London has a simple yet intriguing aesthetic. Central Saint Martins graduate Marina Guergova's label is centered around beautiful basics made out of silk. Think expensive-looking seasonless shirtdresses and slips.
To many of our readers, Ganni will need no introduction, as the colourful mohair jumpers and printed dresses have practically reinvented the contemporary brand space.
This year the Instagram set is getting behind London-based small jewellery line Alighieri, which creates the most amazing gold medallion necklaces inspired by Dante Alighieri's The Divine Comedy. Designer Rosh Mahtani explains on her website that she wanted to create modern heirlooms inspired by literature.
9. Danse Lente
When it comes to handbags, one of the labels we're most excited about is Danse Lente—the street style–famous handbags sell out in a matter of weeks (if not days).
10. Yuul Yie
We have a special place in our hearts for affordable designer shoes, and Korean brand Yuul Lie's sculptural heels and flats look like a work of art.
Budapest-label Nanushka is a favourite on Instagram, as the vegan leather puffer jacket and croc-stamped belt bags have become cult buys.