Forty-two may seem like a lot of beauty products to have discovered in my 30s, but I should point out that I turned 30 seven years ago, so that's a lot of time to try beauty products, especially when you're a Who What Wear editor. While I was certainly interested in beauty in my 20s, my best product discoveries have undoubtedly happened in my 30s, as I've grown more and more invested in protecting, improving, and enhancing my skin, hair, and nails as they age.
As I approach my 37th birthday, I'm proud to say that my skin is the best it's ever been and my makeup routine is the quickest it's ever been. Through plenty of trial and error in my 36.9 years, I've discovered dozens of products that I'm sticking with for the long term. Ahead, shop them for yourself so that you can start reaping the beauty benefits too.
U Beauty
Resurfacing Compound
Whenever I use this does-it-all serum at night, my skin has a post-facial glow the next morning.
Dr. Jart+
Cicapair Tiger Grass Color Correcting Treatment
The rumors are true: This skin-perfecting cream is worth every penny.
Versed
The Shortcut Overnight Facial
I'm constantly amazed by how gentle (and affordable) this brightening peel is.
Tom Ford
Eye Color Quad Eyeshadow Palette in Nude Dip
If you've been looking for the perfect everyday eye shadow palette, you can stop now.
Summer Fridays
Cloud Dew Oil-Free Gel Cream Moisturizer
This is the loveliest moisturizer for warm weather, hands down.
Tower 28 Beauty
ShineOn Milky Lip Jelly Gloss in Cashew
This TikTok-famous gloss is one of the best I've come across in my 30s.
Nuface
Mini Facial Toning Device
I don't use a ton of devices but I, like many others, swear by Nuface and its anti-aging microcurrents .
Vintner's Daughter
Active Botanical Serum
I don't have a whole lot to say about this serum that hasn't already been said. Just try it—it's epic.
Tatcha
Violet-C Brightening Serum
There are a lot of vitamin C serums to choose from, but this one's my favorite.
Renée Rouleau
Triple Berry Smoothing Peel
This pro-strength peel exfoliates the dullness away to reveal nothing but glowing skin.
Tata Harper
Regenerating Cleanser
I've quickly learned why people are obsessed with this gentle daily exfoliator.
Shani Darden
Retinol Reform
This is the first retinol my sensitive skin can actually tolerate.
Merit
The Minimalist
When I'm short on time, I reach for this lovely foundation and concealer in one.
SunUV
Gel UV Nail Lamp
There's no replacement for a trip to the nail salon for a gel manicure, but this comes close.
Nars
Soft Matte Complete Concealer
After years of buying a concealer that cost nearly $100, I've switched to this—and it's just as good.
Sunday Riley
C.E.O Glow Vitamin C + Turmeric Face Oil
This is the only face oil I'll use pre-makeup.
Neubrow
Brow Enhancing Serum
Meet your ticket to full, beautiful brows.
Superegg
Gentle Elements Cleanser
A face cleanser that moisturizes and removes makeup this well in one pass is a rare find.
Byredo
Gypsy Water Eau de Parfum
I can't believe it took me so long to discover the wonder that is Gypsy Water.
O'Keeffe's
Working Hands Hand Cream Pack of 2
I use this hand cream every single night, and my skin has changed drastically since I began.
Ren Clean Skincare
Evercalm Ultra Comforting Rescue Mask
Whenever my skin is particularly parched and angry, this mask brings it back to life.
Tatcha
The Dewy Serum Resurfacing and Plumping Treatment
I don't know how Tatcha does it, but this creates a dewy glow sans greasiness.
Sally Hansen
Instant Cuticle Remover
Say goodbye to overgrown cuticles in 15 seconds (seriously).
Nécessaire
The Body Lotion
All other body lotions need not apply.
Mutha
Face Oil
If you want a face oil that sinks in instantly, this is it.
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.