Summer Brights

The fashion industry's embracing vivid colour right now--whether that's via neon and neutrals or bubblegum stripes or bright bags--so it's no wonder that the beauty world's smitten with these shades anew too. This season we've noted an astonishing number of stunningly pigmented makeup products on the market, ranging from the hottest pinks to electric blues. Since these items can create memorable, runway-inspired looks and will spruce up your spring and summer beauty routines, we've gathered a group of the best bright essentials for your consideration. Whether you want to try the shocking pink lip look seen at Jil Sander, go for chartreuse shadow in the spirit of L'Wren Scott's show, or execute the beauty equivalent of colour-blocking, per the Loewe runway, we've got all the must-buy products you need to amplify your makeup bag!

H.Wood.Beauty Semi-Matte Lipstick ($20) in Jess
If you're ready to take the plunge into colourful products, but are a little nervous about intensity levels, definitely check out this new lipstick from H.Wood.Beauty. It's relatively sheer, so you won't get a full-on opaque lip look, plus the colour is moderately bright, so it's very wearable! The lipstick also has a lovely scent--vanilla and caramel--which is definitely an added bonus.

Too Faced Glamour Gloss ($19) in Chihuahua Bite
Not everyone is a lipstick lover, so for those of you who prefer a gloss, we'd like to suggest this beautiful strawberry shade from Too Faced. In addition to plumping your lips--gently--this new hue is a gorgeous hot pink that is sure to look good on most skin tones! Wear it alone or over another bold shade, it's gorgeous no matter what!

Make Up For Ever Aqua Cream ($22) in #7 Fuchsia
Attention, daring readers: we've got fantastic fuchsia product for you! In addition to being known for its longevity--a warm-weather beauty necessity--this multitasking cream is very versatile, and works on both your lips and cheeks! We recommend wearing it on an otherwise bare face, so that the vivid hue can really be in the spotlight.

Dior Vernis Electric Tropics Nail Duo ($26) in Paradise/558
Whether you're a runway-beauty junky or simply like bright polish, you're going to love Dior's newest nail polish colours. Available in Paradise (neon pink) or Aloha (vibrant orange, used in the S/S 11 show!), these lacquers come with an ultra-shiny topcoat that gives your nails a mirror-like look.

Revlon Moon Drops Cream Lipstick ($9) in Orange Flip and Hot Coral
We would be remiss in our bright beauty coverage if we didn't include two noteworthy lipsticks from Revlon. The shades are Orange Flip (a rich red-orange) and Hot Coral (which is a pinky coral), and they are extraordinary. Richly pigmented and vibrant, these crème lipsticks offer the perfect way to dip into this trend without a major financial commitment! Thrifty and terrific--just as we'd expect from Revlon!

Givenchy Vernis Please! Nail Lacquer ($16.50) in 175 Acid Orange
Of all the many polishes that were called in for this story, this petite bottle got the biggest reaction from your Who What Wear editors. Perhaps that's because it's an in-your-face orange that is perfect for a pedicure. Speaking of which, we think Acid Orange-polished toes would look very chic with a pair of contrasting, brightly hued sandals--no?

Topshop Blush ($12) in Neon Rose
While just about everything that comes from Topshop is amazing, their Neon Rose blush definitely occupies one of the top spots on our beauty list. While it is decidedly affordable, this cheeky product is definitely worth every dollar. That's because the cream-to-powder blush is concentrated, yet extremely lightweight, so a little bit truly goes a long way!

MAC Pro Longwear Lip Crème ($16) in Good To Go
If you're the sort of girl who loves her vivid MAC lipsticks--like Lady Danger and Morange--but are looking for something with a little more staying power, you have to check out this office favourite. The neon orange (with a hint of pink) lipstick is a knockout colour and it stays on for ages, making it the ideal option for a GNO!

Nars Soft Touch Shadow Pencil ($24) in Celebrate
If you're the minimalist type, electric-bright beauty products may not exactly be your forte. Happily, this Soft Touch Shadow Pencil from NARS will allow you to test the borders of your comfort zone in style. The highly pigmented, crease-resistant pencil is incredibly easy to use (it's delightfully creamy) and the parrot green hue is bold, without being annoyingly so. While we plan on blending it all over our lids and along our lash lines, you could also use it over your favourite neutral liner to add a subtler pop of colour!

Illamasqua Nail Varnish ($14) in Radium
At first glance, this lime polish might remind you of the Grinch, but we think it's just the sort of offbeat colour worth trying this season. Made by the fearless colour gurus at Illamasqua, this polish has a quick-dry formula and a hint of shimmer, making it an excellent option for vacation touch-ups!

Chanel Le Vernis Nail Colour ($25) in Mimosa
Every few months, Chanel releases yet another sure-to-sell-out nail polish colour, and right now the hue of choice is the sunny Mimosa. While lots of other brands are releasing equally cheerful yellow polishes, why not go with the brand that started the trend?

Make Up For Ever Aqua Liner ($23) in #4 Diamond Lagoon Green
When it comes to eye makeup, we're always looking for a product that has real staying power and keep us looking amazing from day until night. Thankfully, the glamorous team at Make Up For Ever has tackled this issue and created Aqua Liner--the brand's new addition to their award-winning Aqua collection. The 100% waterproof formula comes in 15 intense shades and comes with a specialised foam tip brush that's very cat-eye liner friendly!

MAC Chromaline Eye Liner ($17.50) in Landscape Green
Every time we wear this waterproof gel/cream liner from MAC, someone stops us to inquire about the stunning shade. It's the most incredible vivid green and makes all other makeup seem unnecessary. Wear it to punch up an all-white or basic black ensemble or with a tonally harmonious look, either way, you'll be glad to have this product on hand--we promise.

Yves Saint Laurent Summer Collection Eyeshadow Duo ($41) in Scorch Yellow and Blist Blue
There is something so wildly chic about this vivid eye shadow duo from Yves Saint Laurent--plus, it just looks like a tiny piece of art. The shadows are equally impressive on the lid too, as these two opposing colours actually work supremely well together! You could use them to create a '70s-inspired eye or something more tropical and exotic; either way, your makeup kit will look all the better for having this palette in it!

L'Oreal HIP Bright Duos Shadow ($8) in Showy 224
When it comes to colourful eye shadow, we tend to save up for pricier iterations because their pigments and colours are often superior. That said, L'Oreal's HIP Bright Duo Shadows are genuinely excellent products and are available in a range of noteworthy shades, like the Showy duo. The deep aqua and bright navy shadows go on just as they appear, plus they're very affordable, making this a guilt-free purchase! --with Kameron Simpson