Banana Milk Is The Unlikely Colour Trend That's Taking Off

Pale daffodils, silky custard and banana milkshake; smooth, milky yellow has been cropping up all around us in the form of sweeping dresses, light linen separates and outerwear. Though you might cringe at the thought of styling a yellow outfit (it is, after all, not a colour that often gets praised for its ability to flatter), the soft tone of banana-milk yellow isn't really that far of stretch from the tan or beige hues that we've been reaching for forever. 

butter-yellow-trend-308937-1692357504844-main

(Image credit: @isabellecoheen
)

You may even recall that this palette of washed-out yellows had a previous moment in the sun earlier in the summer, when multiple high-profile guests including Pippa Middleton and Queen Rania of Jordan chose it to wear to The Coronation

butter-yellow-trend-308937-1692364814438-main

(Image credit: The Style Stalker)

Perhaps the millennial's retort to zingy, Gen Z yellow, this softer shade is notably more in line with the essence of millennial pink (which we'll always love). The colour is easy to style with similarly neutral, tonal shades including white, brown and warm orange, as well as paler denim washes. We've also witnessed fashion people commit wholeheartedly to the hue, wearing it from head to toe and managing to look very chic in the process. 

banana-milk-yellow-trend-308937-1692375128090-image

(Image credit: Courtesy Christopher Kane, Tove and Givenchy)

Banana-milk yellow lends itself perfectly to summer styling, but we predict the shade will continue to build into autumn and winter, as we experiment with more layers and start to take note of the A/W 23 runways, where it was a documented colour trend at Givenchy and Tove, to name but two. And it pairs surprisingly well with black, so there's plenty of mileage for this creamy shade as we head into the colder months.

butter-yellow-trend-308937-1692364712269-main

(Image credit: The Style Stalker)

Whether you want to re-create Kate Hudson's moment in her How To Lose A Guy In 10 Days dressor if you're simply looking to incorporate more colours into your wardrobe this autumn, shop our favourite banana milk pieces below. 

Shop Banana-Milk Yellow:

Next Up: 6 Casual Autumn Outfits That Make Getting Dressed So Easy

Natalie Munro
News Writer

Natalie Munro is Who What Wear UK’s news writer. Having worked in the fashion industry since her time at university—where she obtained a BA in Journalism from University of the Arts London, Natalie's experience spans journalistic and styling roles. In the early stages of her career Natalie predominately worked on editorial shoots for fashion publications such as British Vogue, Vogue Ukraine, AnOther Magazine and Elle UK, before moving into journalism roles.

On completion of her degree she interned in the editorial team at British Vogue and later went on to freelance for the publication. Here, she developed her interest in reporting on the latest fashion news and trends. Inspired by the dynamic nature of the industry, Natalie went on to write for other lifestyle and fashion brands and publications before taking on the role as News Writer for Who What Wear.

With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Focusing on trends on and off the runway, as well as street style and celebrity fashion, Natalie reports on a daily basis, ensuring that she remains ahead of the trends. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.