5 Outfit Ideas From the Coolest Blogger in Korea

From ridiculously cool designers in Colombia to chic Instagram accounts straight from Russia, we love bringing you fashion from every single pocket of the globe. Now, we're sharing our latest find: Ban Yoon Hee, a stylish blogger from Korea.

With a massive Instagram following of over 590,000 people and counting, her account is hardly under-the-radar—but almost all of her loyal fans are fellow Koreans. In other words, you'd be wise to follow her before everyone else in the UK catches on. The blogger, who also runs an online shop dubbed Pighip, shows off chic looks on a daily basis, from of-the-moment white block heels to classic Vans sneakers. In other words, outfit inspiration abounds.

Scroll down to see our favourite outfits from Ban Yoon Hee and shop similar pieces.

Want more? Check out our guide to the 27 top fashion influencers when you're in need of some serious outfit ideas.

Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.