13 Fascinating Things You Never Knew About Balmain

Gigi Hadid stalking the runway in a molten chainmail dress? It could only mean one thing: Balmain's show during Paris Fashion Week. Creative director Olivier Rousteing's now instantly recognisable, high-octane, highly glamorous aesthetic can be called out from 100 paces—as can his so-famous-it's-insane front-row club with Kanye and Kim Kardashian West acting as the shiny, paparazzi-attracting linchpin.

There's a lot you already know about the booming French fashion brand, thanks to this high-profile clique, but there's also much that you don't. For a notable amount of time in between the founder (Pierre Balmain) stepping down and Olivier's star rising, the house wasn't on the radar in quite the same loud, omnipresent way it is today.

Even with social media acting as the cheerleading coach to an already seriously upbeat fashion team, there's still much you may not be aware of when it comes to the boundary-pushing Instagram king and creative director. So, if you've ever wanted to gen up on the brand that every It girl wants to wear/be in the campaign of/walk the runway for/party with, here's your chance. Keep reading to find out the things you never knew about Balmain.