Fashion has undergone a reckoning as of late. While we could say it's the pandemic, the industry was already changing. Thanks to a heightened focus on sustainability, wanting to reduce waste, and a bigger emphasis on pieces that genuinely last—and aren't as trend-led—seasons are becoming obsolete. Coats are featured in spring/summer collections, and you'll always spot at least one summer dress on the autumn/winter runways. The crux of this is that our constant need for newness is waning. You need only see how the resale market is booming to understand that, not to mention our continued obsession with nostalgia.
Where, then, does this leave us for the coming season? Are we ignoring what the runways revealed back in February and March? In a nutshell, no. That said, there are some key "trends" you’ll find in our A/W 20 report, although you'll soon realise that these are all pieces you may already own or are classics you'll be wearing for literally years to come. There is a similar pattern when it comes to the biggest and most popular colours for this coming season.
According to Pantone, the colour of 2020 is blue, and I can confirm that after going through the runways from this coming season, navy blue, in particular, is going to feature heavily in our wardrobes come autumn. Two other similar primary hues I've identified as being popular for autumn/winter are yellow and red. Finally, the fourth colour is beige. I can see why you'd think that all of these colours have nothing in common, but I can tell you this: All of these make your outfits look expensive. Keep scrolling to see how to wear all four of these colours, and shop key pieces now.
Red is the colour that genuinely suits everyone, no matter your skin tone. Almost every runway collection (and trust me—I looked at a lot) featured red. Whether it was head-to-toe looks at Bottega Veneta or a bottom-half shorts-and-boots combo at Victoria Beckham, there's no denying that red is coming for us this autumn.
Unlike pillar-box red, the yellow I'm talking about is a little more variable when it comes to pinning down a shade. There were pops of it in many collections, such as the hue featured on sweaters at Victoria Beckham, dresses at Gucci and tie-neck blouses at Saint Laurent. The key with this colour is to go with the one that suits you and not to wear it all over.