Rebecca Rhys-Evans
Rebecca Rhys-Evans is the branded content editor at Who What Wear UK, where she leads the editorial side to commercial projects. Previously a freelance writer and content consultant, she has written for a variety of publications and brands such as Polyester, Screenshot, Marie Claire and Culture Trip, reporting on everything from fashion NFTs and internet culture to sustainability and sex work, and held editor positions at Buro, Koibird and Shop Magazine.
Having got her taste for luxury fashion (as a very green graduate) in her first position as content editor at Flannels.com, she was quickly promoted to managing the company's e-commerce and content teams. Since then, Rebecca has moved to East London with her partner and cocker spaniel Joni Mitchell and has also delved into styling, copywriting, art directing and social media consultancy, where she loves helping brands carve out their tone of voice, strategy and aesthetic. Fully immersed in the contemporary fashion landscape—the one with TikTok, Y2K and the Metaverse—she is enthusiastic about personal style, pop culture and digital trends.
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The Luxury News Bulletin: Everything Happening in the World of Style This Month
Things to get excited about.
By Rebecca Rhys-Evans
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Influencers and Who What Wear Editors Escaped the City for a Festive Getaway—Here's What They Got Up To
By Rebecca Rhys-Evans
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5 Chic Outfits Perfect for Spring, Styled by a French Woman Living in Paris
Sponsor Content Created With Polo Ralph Lauren
By Rebecca Rhys-Evans
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I'm a Fitness-Loving Fashion Editor, These Are My 5 Go-To Leggings
Every brand, tried and tested
By Rebecca Rhys-Evans
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I Wore Mango Every Day This Week—These 5 Timeless Looks Were My Favourite
Outfit inspo incoming.
By Rebecca Rhys-Evans
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I'm a Fashion Editor—These 3 Elegant Jewellery Trends Never Fail
Promo: And just in time for Valentine’s Day.
By Rebecca Rhys-Evans
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We're Beauty Experts, and This Skincare Quiz Made Us Rethink Our Beauty Regimes
We couldn't believe the results.
By Rebecca Rhys-Evans
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I’m a Minimalist with Classic Taste—I'll Wear These 4 Looks for Years to Come
Buy now, love forever.
By Rebecca Rhys-Evans
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If You're Looking for a New Watch, These Are the Chicest Styles to Ever Consider
From classics to trending.
By Rebecca Rhys-Evans
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We Try Before You Buy: The Party Pieces Our Editors Will Be Wearing This Season
Sequins at the ready.
By Rebecca Rhys-Evans
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The 6 Rules For Watch-Buying French Women Swear By
Excusez-moi? Do you have the time?
By Rebecca Rhys-Evans
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Trust Me—These Shoes Are All You Need in Your Autumn Capsule Wardrobe
They're so good.
By Rebecca Rhys-Evans
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I Just Styled 5 Glamorous, Expensive-Looking Outfits for Party Season—Here's How
Get the playlist ready.
By Rebecca Rhys-Evans
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4 Easy Winter Shoe and Boot Styles I'll Wear With Every Outfit This Season
I'll be wearing them on repeat.
By Rebecca Rhys-Evans
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I'm a Shopping Expert—This Is London's Coolest Area to Shop, Eat and Drink
You have to go.
By Rebecca Rhys-Evans
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New Elegance and Contemporary Glamour: The Brand on Every Autumn Wish List
Discover the selection.
By Rebecca Rhys-Evans
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Years Later, And This Classic Blazer Is Still the #1 Choice for Fashion People
It's a staple.
By Rebecca Rhys-Evans
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I’ve Worked Out How to Get That Beauty-Editor Glow—Here’s My Routine
Talk about a glow up.
By Rebecca Rhys-Evans
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We Bought England Women's Football Shirts—Here's How We'll Wear Them on Repeat
It's coming home.
By Rebecca Rhys-Evans
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I Just Ordered a Load of Expensive-Looking M&S Pieces—These Ones Can Stay
You're welcome.
By Rebecca Rhys-Evans
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I Just Styled 4 Timeless Looks Using These Affordable M&S Staples
Tailored to perfection.
By Rebecca Rhys-Evans
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I'm a Fashion Expert—This Is My Ultimate Designer Shopping Destination
It's fashion's best-kept secret.
By Rebecca Rhys-Evans
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I'm a Stylist—These Are the Comfy Summer Sandals I Swear By
They're comfortable and cool.
By Rebecca Rhys-Evans
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I'm a Fashion Editor—This Accessory Is My Secret to Looking Put-Together
Two watches styled four ways.
By Rebecca Rhys-Evans
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I've Long Had an Obsession With Italian-Girl Style—Here's How to Host Like One
How to be the hostess with the mostest.
By Rebecca Rhys-Evans